All Posts by Gage Mitchell
We're super excited to announce that we've officially become a 1% For The Planet Member, which means we've now committed to donating 1% of our revenue to causes that support the environment. This roughly equates to double (or more) our former giving policy of donating 5% of our profit each year. So we're doubling down on our impact, in at least this one way.
We're also honored to have been asked to sit on the 1% For The Planet Steering Committee for the Seattle area and have already attended two meetings where we get to share advice and best practices with amazing companies like Patagonia, Miir, and Bluewater Organic Distilling.
For those of you who love food as much as I do, you've probably noticed that their are a lot of different labels for “healthy” food. There’s the vegetarian, gluten free, and paleo varieties; low-carb and diet; processed vs. fresh; local, non-GMO, and a million more.
It's hard to believe that it's been eight years since we launched this design studio in Madison, Wisconsin. Yet, when we look back on the company we launched in 2009 and compare it where we are now, it's almost hard to comprehend how we got here. In fact, it reminds me of the quote "most people overestimate what they can accomplish in one year, and underestimate what they can accomplish in ten". This has definitely be true for us, and I imagine for most of our clients as well. While we're super excited to see what Modern Species will look like when we hit that big ten year mark, for now we'd like to take a moment and reflect on some of the bigger changes we made during our eighth year in business.
Modern Species turned 7-years old last month, and we had one heck of a year. For example, we brought on a new team member who subsequently delivered us our first grand species. We started working with one of our favorite brands, Alter Eco, and helped them win a Nexty Award at Expo West. And the list goes on... in fact, there are too many fun things to mention so instead we thought we’d share a list of our seven big goals for the future. So here they are, in no particular order.
Every year at the Natural Product’s Expo West, a group of people review and evaluate all the new products at the show in order to curate a list of what they deem the most exciting innovations of the year. For the last three or four years we’ve had the privilege of working on projects that made this coveted Nexty finalist list, which is always an honor, but this year we’re super excited to announce that one of our projects won the Best New Packaging Award!
Do you ever wonder why people are willing to pay more for luxury brands, or why they often choose the name-brand over the generic competitor sitting nearby? Well wonder no more, because we’ve modified the Fogg Behavior Model to shed light on why branding works so darn well.
First, let us quickly explain how the original behavior model works:
As our company name and icon suggests, we like to dream up hybrid animals that evolve more rapidly to meet the demands of their changing environements. It's therefore quite fitting that our newest team member, Carla, is a bit of a hybrid as well. Originally from Australia, she migrated to the States with her American hubby, first to the East Coast, and recently, out here to the West where we scooped her up. In addition to her mutli-nationality, she's also a mixed breed of equal parts designer, event planner, productivity obsessive, and bringer of joy. So she'll fit in quite nicely here.
To properly introduce her to you, the World, we've asked a few questions that we're sure you're dying to ask. If we missed something, please feel free to use our social media and ask her a question of your own. And now, without further adu, World, meet Carla.
We recently had the pleasure of joining Jp Avila and Chad P. Hall in their studio to record an episode of "This Is Design School", a podcast for students wanting to learn more about the design profession. In the interview we talk about our path into running a sustainable design studio, what that means to us, and we leave with some sage advice for students. Before I spoil it any more, go ahead and have a listen below (after the jump). To read the fully transcribed interview, or to listen to other great interviews, click here.