All Posts by Gage Mitchell
Awesome news! We recently found out that we won two American Package Design awards for our work evolving the Yumbutter brand. The first is for the new Yumbutter GO pouches that bring organic super foods to the active and convenience foods market. The second is for the Yumbutter 16 ounce jars that have super food flavors, but also rock super delicious concoctions like Cranberry and Coconut, Spicy Thai, and even a limited release of Espresso Dark Chocolate Vanilla. So Yum it’s not even funny!
The tricky thing about the design process is that there are so many different forms beauty can take. For example, one hundred different designers could come up with one hundred equally beautiful, but quite different solutions to a brief. Some of them might achieve the business goals. Some of them might be on brand. Some of them might even save you money. So how do you avoid getting caught in the tractor beams of all this beauty in order to find the solution that really works? You put on your branding cap, that’s how.
In case it’s hard to tell, we at Modern Species love good food. Especially when it celebrates unique cultures, food diversity, sustainable farming, and slowing a down a bit to enjoy a meal with family and friends. So when we found out about Slow Food’s Terra Madre Day, we couldn’t help but get a little giddy. Here’s what you need to know.
We frequently get asked for advice because of our unique niche in sustainable design, and being quite interested in the subject we naturally dive head first into an on-the-spot, crash course in designing for sustainability. That can be a bit overwhelming for some, especially if this is your first introduction to the topic. So the next time somebody asks me for a sustainable design tip, I want to try something different. Here’s how I imagine it going.
We’re happy to announce that we took home two honors in the 2014 GDUSA Package Design Awards. Our packaging for Makes 3 was awarded in the Health and Beauty sector, and our Half-Box design for Qet was chosen for Sustainability. Many thanks to GDUSA, and to our clients for helping us do great work! Read on for photos and descriptions.
While the public demands more sustainable packaging, those who have tried to deliver on this demand understand that what may seem like a simple request is actually much more complicated. Those who have taken on these challenges prove not only how big the task can be, but also what it takes to overcome the obstacles and get to a solution that works for customer and brand alike. The following are four lessons learned by some of the leading companies in the organic food industry.
When Valerie Casey founded the Designers Accord in 2007 to create awareness of sustainability issues in graphic design, she hoped it would be a short term project. One that would start the conversation and put in place industry standards for sustainability that would become the norm. Five years later, though, even with all the movement’s success, too many sustainable graphic design books, events, and conversations are still focused around the introductory topic of what sustainable design is, and why it’s important, instead of innovating beyond what should be obvious by now.
We’ve been fortunate enough (or talented enough maybe?) to have winning logos printed in the first two editions of the I Heart Logos book, and we’re happy to announce that we passed muster once again. Yay us! In this third edition of the book, the judges* selected our logo design for Lumani’s Artisan Sausages, mmmm tasty. *Note: This competition is unique in that all the people who enter the competition get to vote on the winners, which ultimate means there were hundreds of judges. Tough crowd. The winning logo is above. Enjoy! And thanks to all who gave our logo the thumbs up!