The demographic known as the "Super Greens" are your best friends. They are the people who will always pay more for organic, recycled, eco, and sustainable products. They also make up only 16% of the American buying public; a number that has remained the same for the past 30 years and shows no signs of change. If you're marketing your product to this small audience, you're missing out on 84% of possible sales. So if you want to go big, it's time to think about mainstreaming. Read

Just as cubicles took over our lives in the 80's and 90's, the open office plan is the interior design model for 'innovative' companies in the 2000's. But do people really work better when they have no privacy? Or are we just on a rebound from our cubicle ex-boyfriend, now basking in the company of his complete antithesis? I'd argue that the next generation of office space has to strike a balance between these two worlds. Read

Is Sell, Baby, Sell becoming the new Drill, Baby, Drill? Are the most forward thinking companies trying to sell more by selling less? In an age where every company is 'green' and has the challenge of showing that they care, it seems that the ultimate show of compassion is helping consumers regulate their own consumption. Read

Good design should make things pretty. Great design should improve communication. After all, that's what design was created for – a way to visually explain a brand, concept, meaning, or data. This is why people get giddy about data visualization and infographics. They make processing complicated ideas simple, interesting and enjoyable. The above video is an example of how the designers at Wired Magazine redesigned medical test results into a format that is helpful to both doctor and patients (click the link if you want to see the non-video version). I love this redesign because it is such a great example of design at it's best, and an example of how I wish the world would use design more often. Read

Katherine O'Dea of Green Blue is fast becoming one of my favorite people. Not only from her informative presentation on Packaging Sustainability via the 2DegreesNetwork, but also because of this rocking blog post she wrote on how the green revolution ain't much of a revolution at all. Read