The demographic known as the "Super Greens" are your best friends. They are the people who will always pay more for organic, recycled, eco, and sustainable products. They also make up only 16% of the American buying public; a number that has remained the same for the past 30 years and shows no signs of change. If you're marketing your product to this small audience, you're missing out on 84% of possible sales. So if you want to go big, it's time to think about mainstreaming. Read

I recently had the honor of speaking about sustainable design at the University of Wisconsin - Stevens Point NowHere Conference. While enjoying the company of some great up-and-coming designers, several of them asked me to recap my talk for those who were unable make it to the presentation. So for anyone interested, behold the Modern Species’ 7 Principles for Sustainable Design Thinking. Read

This January was a big food month for me thanks to my attendance at the Winter Fancy Food Show and the Sustainable Foods Summit in San Francisco. While many attend these shows to find the newest trends in food, we go to these trade shows to see how design can benefit the industry. Here's what we found.  Read

Is Sell, Baby, Sell becoming the new Drill, Baby, Drill? Are the most forward thinking companies trying to sell more by selling less? In an age where every company is 'green' and has the challenge of showing that they care, it seems that the ultimate show of compassion is helping consumers regulate their own consumption. Read

The biggest problem with the Cradle to Cradle model of design is that it requires considering factors that are so often outside of your control. Things like different recycling systems and predictably unpredictable customers are enough to make a sustainable designer throw their hands up and start printing everything in metallic ink. Solution? Focus on what you can control. Read