When given design concepts to chose from, many of our clients have made the mistake of asking “someone whose opinion they trust”. However, trusting a person’s opinion about how good you looked in your new jacket does not necessarily qualify them to make decisions about your business. How you brand your company is, after all, a business decision. So if you must get an opinion about your branding, it’s important to ask a person who already knows what your company provides, what it stands for, and who is its audience. And to ask it in the right way. Read

As part of AIGA's Design For Good, we and many other designers dedicate a certain amount of time to pro bono projects with nonprofit clients. It can be very fun and rewarding work, but working in this sector creates a common set of challenges that many designers face. So in the spirit of the season, here is a list for nonprofit companies on the best gifts you can give your design company when working on branding your organization. No wrapping required. Read

All good things come to those who wait. Then why rush your branding process? In fact, when you give yourself time to enjoy it without being pinned down by impending deadlines, branding can be a blast! So how much time should you allow before this event to get you branding done? Is there such a thing as giving too much time?  Read

Now that being sustainable is au courant, there are plenty of companies out there that are going green just for the sake of getting green. And thanks to the cries of greenwashing, environmental claims on products are seeming just a bit trite. So what do you do when consumers question whether you're doing good just to look good? The answer ... say it like you mean it. Read

Perhaps it's because we're married business owners, but Gage and I often find ourselves giving advice to married clients starting new businesses. If you're thinking about starting your own gig and wondering how it will affect your marriage, here's a list of the things we think every burgeoning business owner should know. Read