Organic is taking over the world!! Yay! Celebrate! And customers are now expecting more from you!! Oh no! Panic! Actually, you probably don’t have to panic, but you may need to spend as much time focusing on the sustainability of your company as you do your product, because that is starting to become a distinguishing factor among buyers. Read

Design is not cheap. Nor should it be, considering good design can make any company a lot of money. Though the many benefits of design are hard to quantify since few people can testify to the impact that design has on their comprehension and decision making, here are four common sense examples of how design helps companies. Read

When given design concepts to chose from, many of our clients have made the mistake of asking “someone whose opinion they trust”. However, trusting a person’s opinion about how good you looked in your new jacket does not necessarily qualify them to make decisions about your business. How you brand your company is, after all, a business decision. So if you must get an opinion about your branding, it’s important to ask a person who already knows what your company provides, what it stands for, and who is its audience. And to ask it in the right way. Read

As part of AIGA's Design For Good, we and many other designers dedicate a certain amount of time to pro bono projects with nonprofit clients. It can be very fun and rewarding work, but working in this sector creates a common set of challenges that many designers face. So in the spirit of the season, here is a list for nonprofit companies on the best gifts you can give your design company when working on branding your organization. No wrapping required. Read

All good things come to those who wait. Then why rush your branding process? In fact, when you give yourself time to enjoy it without being pinned down by impending deadlines, branding can be a blast! So how much time should you allow before this event to get you branding done? Is there such a thing as giving too much time?  Read