For those of you with business Facebook pages, the new timeline format provides some cool new tools for promoting and customizing your page. I recently attended a webinar put on by the helpful nerds of The Nerdery, which provided all sorts of great tools and tips. I recommend that you check out their presentation, but here are a few of the highlights: Read

The demographic known as the "Super Greens" are your best friends. They are the people who will always pay more for organic, recycled, eco, and sustainable products. They also make up only 16% of the American buying public; a number that has remained the same for the past 30 years and shows no signs of change. If you're marketing your product to this small audience, you're missing out on 84% of possible sales. So if you want to go big, it's time to think about mainstreaming. Read

This January was a big food month for me thanks to my attendance at the Winter Fancy Food Show and the Sustainable Foods Summit in San Francisco. While many attend these shows to find the newest trends in food, we go to these trade shows to see how design can benefit the industry. Here's what we found.  Read

When starting a new company or rebranding an old one it's important to budget for design beyond the initial branding project for those unexpected extras. While it may seem that design beyond the initial branding is 'that thing you'll do when you start to make money', most clients find that it quickly becomes an immediate necessity. This finding usually comes about upon the institution of a marketing plan. Read

Most, if not all design contracts have a clause regarding what the client owns upon the completion of the branding project. In almost all cases, the client owns the "final artwork", but the designer retains ownership of the working design files and all non-final design drafts. And as any client who has requested to own all these "working files" knows, designers don’t easily give these rights up. Here’s why. Read