As we head into the adventure that is 2017, the Modern Species team has collected 12 essential things to keep us sane through the current political and cultural rumpus. We thought these things were worth sharing—for a chuckle and for inspiration. Check out the Guide to explore which ones you want to add to your own survival tool kit for the coming year.
It certainly has been one hell of a post-election week. Like half of the country, we’re still processing what a Trump presidency will look like and how that might impact us on a personal and business level and we would just like to voice solidarity with all of our clients, friends, and peers.
It’s frequently been said that,
“We are the first generation to feel the impact of climate change, and the last generation that can do something about it.”
I believe that to be true.
There’s a lot of talk these days about how important bees are to our eco-system, but having honey bee hives at the Seattle-Tacoma International Airport sounds crazy! Well, that’s exactly why The Common Acre put them there. Listen to this episode of Science Friday with Ira Flatow to find out why this seemingly odd combination is by design.
Perhaps you’ve heard this story before. In 1986, designer Paul Rand was paid $100,000 ($217,000 adjusted for 2014 inflation) by Steve Jobs to design the NeXT Computers logo. Jobs was given no concepts, no rounds of revision, no options. The deal was, Rand would design the logo, Jobs would pay, and if he didn’t like it, he didn’t have to use it.
We frequently get asked for advice because of our unique niche in sustainable design, and being quite interested in the subject we naturally dive head first into an on-the-spot, crash course in designing for sustainability. That can be a bit overwhelming for some, especially if this is your first introduction to the topic. So the next time somebody asks me for a sustainable design tip, I want to try something different. Here’s how I imagine it going.
Remember when Obama said that he would make government more transparent? The majority of people really liked the sound of that, but my guess is that this was one of the promises he made to win the youth vote. Considering his campaigns focus on the youth of America, this is the sort of thing his advisors would have told him was an important promise. That’s because transparency is heavily favored by millennials and forward thinking businesses would be wise to adapt toward this more transparent future.
I never realized how powerful word of mouth marketing is until I saw how it affected me. After a month researching phones in preparation for getting my very first smartphone, I had firmly decided upon on a Samsung. I called my brother, Jeff, an expert in all things Android and mentioned my phone choice. His reply was, “No, you need to get an HTC Droid Incredible II”. A year later guess which phone is sitting next to my keyboard? An HTC Droid Incredible II. The fact is that word-of-mouth marketing is proven to be powerful. My story is one of millions like it. So the question that most companies want to know is how to make it work for them?