Modern Species

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… Posts tagged with "FTC" …

Sep 09, 2011 Posted by: Jen

Backing Up Your Green Claims

Today's post comes from one of my favorite sources of information, the FTC's Bureau of Consumer Protection. In these days of greenwashing, consumers certainly need the protection. This is a short and sweet article on what exactly is required of companies that want to let the world know how eco their product or business is – namely that you back it up with some serious scientific evidence.  Read

Jun 21, 2011 Posted by: Jen

How to Bring a Green Product to Market

The always-interesting Inc. Magazine published an article last year regarding this hot topic. My favorite part about this article is that, despite it's title, it's not telling the reader how just anyone can be green, in fact it's pointing out that only legitimate and verifiable efforts to be 'green' will succeed in helping any company. So so true. Read

Jun 06, 2011 Posted by: Jen

Bamboo Clothing is Not Eco-Friendly

I make a habit of checking the FTC's website regularly for updates to the Green Guides, which provides guidance on making environmental marketing claims. Whenever I'm on the site, I come across great, informative articles. This short one is one of the best smack downs I've read on why bamboo clothing is not eco-friendly at all.... Read

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