I came across an interesting, though ancient, article the other day on The Psychology of Web Performance. Written in May of 2008 (so old!) and pulling from research that cites a time before ubiquitous broadband, the statistics it lists on what online shoppers will and won’t tolerate are astounding and makes a great case for the necessity of high-performance, well-designed website. Read

Think websites and data don't use water? Think again. Waste is usually associated with tangible things, but the data cloud is not as intangible as we think. In fact large data farms like Amazon's blow through an estimated 360,000 gallons of water a day just to keep things cool. Read