The demographic known as the "Super Greens" are your best friends. They are the people who will always pay more for organic, recycled, eco, and sustainable products. They also make up only 16% of the American buying public; a number that has remained the same for the past 30 years and shows no signs of change. If you're marketing your product to this small audience, you're missing out on 84% of possible sales. So if you want to go big, it's time to think about mainstreaming. Read

Let's get one thing straight, I think biodegradable packaging is a very good thing. I encourage large companies like Coca-Cola to push for more environmentally safe plant-based plastics in their packaging. I get excited to see take-out restaurants offer biodegradable cutlery. But I'm also aware that our current system is not setup for biodegradable packaging. Here's a primer on our current eco-dilemma. Read