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Studio News

Onward Radio - A Podcast on Socially Conscious Design

by Jennifer Stewart | Apr 2, 2015

Eric Benson of Re-Nourish apparently does not need to sleep because he has taken it upon himself to start a sustainable design podcast called Onward Radio. We were excited to hear the first couple of interviews he had, and doubly excited when he asked Gage to be one of his featured guests!

Opinions

Bees, Honey, and the SeaTac Airport

by Gage Mitchell | Mar 2, 2015

There’s a lot of talk these days about how important bees are to our eco-system, but having honey bee hives at the Seattle-Tacoma International Airport sounds crazy! Well, that’s exactly why The Common Acre put them there. Listen to this episode of Science Friday with Ira Flatow to find out why this seemingly odd combination is by design.

Studio News

Two Package Design Awards: GDUSA

by Gage Mitchell | Feb 10, 2015

Awesome news! We recently found out that we won two American Package Design awards for our work evolving the Yumbutter brand. The first is for the new Yumbutter GO pouches that bring organic super foods to the active and convenience foods market. The second is for the Yumbutter 16 ounce jars that have super food flavors, but also rock super delicious concoctions like Cranberry and Coconut, Spicy Thai, and even a limited release of Espresso Dark Chocolate Vanilla. So Yum it’s not even funny!

Advice

Don’t Get Distracted By Beauty — Think Brand

by Gage Mitchell | Jan 28, 2015

The tricky thing about the design process is that there are so many different forms beauty can take. For example, one hundred different designers could come up with one hundred equally beautiful, but quite different solutions to a brief. Some of them might achieve the business goals. Some of them might be on brand. Some of them might even save you money. So how do you avoid getting caught in the tractor beams of all this beauty in order to find the solution that really works? You put on your branding cap, that’s how.

It’s too big a world to be in competition with everybody else, the only guy I have to get better than is who I am right now.- Col. Potter on Mash