The demographic known as the "Super Greens" are your best friends. They are the people who will always pay more for organic, recycled, eco, and sustainable products. They also make up only 16% of the American buying public; a number that has remained the same for the past 30 years and shows no signs of change. If you're marketing your product to this small audience, you're missing out on 84% of possible sales. So if you want to go big, it's time to think about mainstreaming. Read

From New Hope Natural Foods Merchandiser: New marketing research finds that signs are an important marketing tool for retailers, second only to television ads. Make your indoor and outdoor signs useful and attractive to environmentally- and health-conscious consumers with these tips. Read