I often wonder how I ate out or purchased a book before review websites came along. When did spending $30 without endorsements from ten complete strangers become analogous with gambling? Well like it or not, review websites have changed the game for every business and while it may be making us patrons dumber, it’s also added to your marketing plan. Read

For those of you who understand the beauty and power of social media, the next question is usually how do I use it to my advantage? While every business is different, the socialites over at the Social Media Examiner have put together some stats based on new studies that give you the metrics to generate success. Read

The times are changing for food product businesses. It used to be that you create a flashy package, purchase some promotional space at the end of the aisle, and you get a boost in sales. But these days wallets are tighter and the average consumer is more web savvy than ever. This means that even the smallest purchase – tomatoes, tea, canned beans – are researched online before your buyers set foot in a store. Read