The demographic known as the "Super Greens" are your best friends. They are the people who will always pay more for organic, recycled, eco, and sustainable products. They also make up only 16% of the American buying public; a number that has remained the same for the past 30 years and shows no signs of change. If you're marketing your product to this small audience, you're missing out on 84% of possible sales. So if you want to go big, it's time to think about mainstreaming. Read

The last thing anyone wants to do is pull their product off the shelves due to a labeling issue, but that's exactly what would happen if you got caught in the market with a non-compliant label design. To make sure this never happens to you, follow these easy guidelines and make sure you always get your label approved, in writing, by your organic certifier prior to printing. Read

You may have heard about the USDA's decision to deregulate GMO alfalfa early this year. If you did, then hopefully you heard that this is quite detrimental to the organic industry and world food prices, which happens to be an industry that Modern Species cares very much about. One of our client's, Organic Valley, has teamed up with the Center for Food Safety to raise funds to fight the USDA's decision and get that regulation back. If you know and care about this controversy, consider donating, and if you would like to know about the debate and how it affects you keep reading and I'll do my best to explain. Read