Modern Species

Bloom Bake Shop :: A Branding Case Study

The client planned to open a new bakery in an historic downtown area. The bakery's mission would be to make sweet baked goods from local, organic, and seasonal ingredients, however demographic research suggested that the surrounding area was not supportive of the green movement. The client also wanted to convey that she was making a premium product with unique ingredients.

Based on this information, our goals were to:

  • create a look that was natural as well as high-end
  • choose low-impact materials for all branded items
  • create a flexible website to expand seasonally

The project had a timeline of 5 months, with the store set to open February 5th. Thanks to excellent client input and a strong team effort, the project was a massive success.

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