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	<title>Evolve</title>
	<link>http://modernspecies.com/blog</link>
	<description>The Modern Species Studio Blog</description>
	<dc:language>en</dc:language>
	<dc:creator>jen@modernspecies.com</dc:creator>
	<dc:rights>Copyright 2013</dc:rights>
	<dc:date>2013-05-15T08:08:00+00:00</dc:date>
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			<title>The Millenials&#8217; Demand for Transparency</title>
			<link>http://modernspecies.com/blog/post/The-Millenials-Demand-for-Transparency</link>
			<guid>http://modernspecies.com/blog/post/The-Millenials-Demand-for-Transparency#08:08Z</guid>
			<description><![CDATA[Remember when Obama said that he would make government more transparent? The majority of people really liked the sound of that, but my guess is that this was one of the promises he made to win the youth vote. Considering his campaigns focus on the youth of America, this is the sort of thing his advisors would have told him was an important promise. That’s because transparency is heavily favored by millennials and forward thinking businesses would be wise to adapt toward this more transparent future.<br /><a href="http://modernspecies.com/blog/post/The-Millenials-Demand-for-Transparency">Read more</a>]]></description>
			<dc:date>2013-05-15T08:08:59+00:00</dc:date>
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			<title>The Battle for Sustainable Packaging</title>
			<link>http://modernspecies.com/blog/post/lessons-learned-in-the-battle-for-sustainable-packaging</link>
			<guid>http://modernspecies.com/blog/post/lessons-learned-in-the-battle-for-sustainable-packaging#17:52Z</guid>
			<description><![CDATA[While the public demands more sustainable packaging, those who have tried to deliver on this demand understand that what may seem like a simple request is actually much more complicated. Those who have taken on these challenges prove not only how big the task can be, but also what it takes to overcome the obstacles and get to a solution that works for customer and brand alike. The following are four lessons learned by some of the leading companies in the organic food industry.<br /><a href="http://modernspecies.com/blog/post/lessons-learned-in-the-battle-for-sustainable-packaging">Read more</a>]]></description>
			<dc:date>2013-05-08T17:52:19+00:00</dc:date>
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			<title>PSFK Comes to Seattle</title>
			<link>http://modernspecies.com/blog/post/psfk-comes-to-seattle</link>
			<guid>http://modernspecies.com/blog/post/psfk-comes-to-seattle#20:16Z</guid>
			<description><![CDATA[Gage and I are pumped to announce that we will be speaking at the PSFK Seattle event on May 10th! PSFK was kind enough to invite Modern Species to talk about sustainable design and kindly <a href="http://www.psfk.com/2013/04/modern-species-design-seattle.html">featured our studio in an article on their incredible site</a>. The event will be held at 1927 Events in Belltown and will feature a great lineup that we are quite honored to be joining. <a href="http://www.psfk.com/events/seattle-2013">Check out the details and grab you tickets</a> for a great Friday morning that will inevitably be filled with great ideas and Seattle pride!<br /><a href="http://modernspecies.com/blog/post/psfk-comes-to-seattle">Read more</a>]]></description>
			<dc:date>2013-05-01T20:16:52+00:00</dc:date>
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			<title>Gray Magazine: The Mitchell Files</title>
			<link>http://modernspecies.com/blog/post/gray-magazine-the-mitchell-files</link>
			<guid>http://modernspecies.com/blog/post/gray-magazine-the-mitchell-files#17:34Z</guid>
			<description><![CDATA[Gray Magazine recently noticed a trend that there seem to be a lot of creatives with the name Mitchell. So of course, they decided to dedicate a feature to interviewing some of those creatives living and working in the Pacific Northwest. Our very own Gage Mitchell, happened to be one of those creatives. Read below for the full interview, or <a href="http://www.graymag.net/inspired.html">click here to see the shortened online version</a>.<br /><a href="http://modernspecies.com/blog/post/gray-magazine-the-mitchell-files">Read more</a>]]></description>
			<dc:date>2013-04-26T17:34:18+00:00</dc:date>
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		<item>
			<title>Creating a Social Media Plan</title>
			<link>http://modernspecies.com/blog/post/creating-a-social-media-plan</link>
			<guid>http://modernspecies.com/blog/post/creating-a-social-media-plan#03:25Z</guid>
			<description><![CDATA[Using a third party to handle your social media posts for your company is dumb. There, I said it. And actually, <a href="http://www.entrepreneur.com/blog/223294#">I’m not the only person who is saying it</a>. So why are companies still doing it? I’m guessing it’s due to many business owners’ mixture of fear and ignorance about how social media works for companies and how to handle it without compromising the company’s reputation. So rather than explain why you shouldn’t let another company post your social media messages, I’ll give you some tools for how to handle it yourself.<br /><a href="http://modernspecies.com/blog/post/creating-a-social-media-plan">Read more</a>]]></description>
			<dc:date>2013-03-28T03:25:55+00:00</dc:date>
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			<title>A New Approach to Mailings</title>
			<link>http://modernspecies.com/blog/post/a-new-approach-to-mailings</link>
			<guid>http://modernspecies.com/blog/post/a-new-approach-to-mailings#06:35Z</guid>
			<description><![CDATA[Since the world of promotions has moved online, the promotional mailer has become a rare commodity, and because of this, a valuable one. Never has the walk from the mailbox to the front door or desk allowed companies to have such uninterrupted time with their customer. A perfect example of this seldom appreciated phenomenon came in the form of the above envelope.<br /><a href="http://modernspecies.com/blog/post/a-new-approach-to-mailings">Read more</a>]]></description>
			<dc:date>2013-02-28T06:35:57+00:00</dc:date>
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			<title>Sustainability in Print Event</title>
			<link>http://modernspecies.com/blog/post/sustainability-in-print-event</link>
			<guid>http://modernspecies.com/blog/post/sustainability-in-print-event#13:40Z</guid>
			<description><![CDATA[The kind folks at Green-e have invited me to speak on the topic of Sustainability in Print Design during a luncheon at the Columbia Tower Club March 13th. I'll be joined by <a href="http://www.hemlock.com/company/our_people/leadership_team">Hemlock Printers' President Richard Kouwenhoven</a> and <a href="http://www.green-e.org/">Green-e</a>'s Marketplace Manager Orrin Cook. <a href="https://www.signup4.net/public/ap.aspx?EID=RETH41E&OID=130">Please join us</a> as we discuss the resources and tools that designers can use to decrease the impact of their work and improve the environment. <br /><a href="http://modernspecies.com/blog/post/sustainability-in-print-event">Read more</a>]]></description>
			<dc:date>2013-02-19T13:40:02+00:00</dc:date>
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			<title>Convenience is King for Organic</title>
			<link>http://modernspecies.com/blog/post/convenience-is-king-for-organic</link>
			<guid>http://modernspecies.com/blog/post/convenience-is-king-for-organic#11:48Z</guid>
			<description><![CDATA[Have you ever felt the joy of stumbling upon an organic option in a place you would never expect it? I had this happen when riding Amtrak from Chicago to Denver. Wandering down to the cafe car, I had little hope of finding anything edible let alone <em>organic</em>. I ordered the Oven Pride vegan burger, thinking that would be the healthiest option and was shocked to see the word organic listed before virtually every ingredient! Delight consumed me and I happily ordered burgers for <em><strong>every</strong></em> meal that trip. This is a perfect example of the loyal sales that come from making organic products more accessible.<br /><a href="http://modernspecies.com/blog/post/convenience-is-king-for-organic">Read more</a>]]></description>
			<dc:date>2013-02-06T11:48:36+00:00</dc:date>
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			<title>Sustainability Will Set You Apart</title>
			<link>http://modernspecies.com/blog/post/sustainability-will-set-you-apart-from-your-competitors</link>
			<guid>http://modernspecies.com/blog/post/sustainability-will-set-you-apart-from-your-competitors#09:42Z</guid>
			<description><![CDATA[Organic is taking over the world!! Yay! Celebrate! And customers are now expecting more from you!! Oh no! Panic! Actually, you probably don’t have to panic, but you may need to spend as much time focusing on the sustainability of your company as you do your product, because that is starting to become a distinguishing factor among buyers.<br /><a href="http://modernspecies.com/blog/post/sustainability-will-set-you-apart-from-your-competitors">Read more</a>]]></description>
			<dc:date>2013-01-30T09:42:17+00:00</dc:date>
		</item>
	
		<item>
			<title>How Better Web Design Translates to Sales</title>
			<link>http://modernspecies.com/blog/post/how-better-web-design-translates-to-more-sales</link>
			<guid>http://modernspecies.com/blog/post/how-better-web-design-translates-to-more-sales#12:10Z</guid>
			<description><![CDATA[I came across an interesting, though ancient, article the other day on <a href="http://www.websiteoptimization.com/speed/tweak/psychology-web-performance/">The Psychology of Web Performance</a>. Written in May of 2008 (so old!) and pulling from research that cites a time before ubiquitous broadband, the statistics it lists on what online shoppers will and won’t tolerate are astounding and makes a great case for the necessity of high-performance, well-designed website.<br /><a href="http://modernspecies.com/blog/post/how-better-web-design-translates-to-more-sales">Read more</a>]]></description>
			<dc:date>2013-01-23T12:10:05+00:00</dc:date>
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