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	<title>Evolve</title>
	<link>http://modernspecies.com/blog</link>
	<description>The Modern Species Studio Blog</description>
	<dc:language>en</dc:language>
	<dc:creator>jen@modernspecies.com</dc:creator>
	<dc:rights>Copyright 2012</dc:rights>
	<dc:date>2012-02-21T02:55:00+00:00</dc:date>
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			<title>Historic Organic Agreement Between US &amp; EU</title>
			<link>http://modernspecies.com/blog/post/historic-organic-agreement-between-us-eu</link>
			<guid>http://modernspecies.com/blog/post/historic-organic-agreement-between-us-eu#02:55Z</guid>
			<description><![CDATA[NUREMBERG, Germany, and WASHINGTON, D.C. (Feb.15, 2012) – At a press event today at BioFach Germany, European Commissioner Dacian Cioloş for the European Union’s (EU) Agriculture and Rural Development and Deputy Secretary Kathleen Merrigan of the U.S. Department of Agriculture announced the signing of an organic equivalence arrangement between the world’s two largest markets for organic food. Under the arrangement, the EU and United States will work together to promote strong organic programs, protect organic standards, enhance cooperation, and facilitate trade in organic products.<br /><a href="http://modernspecies.com/blog/post/historic-organic-agreement-between-us-eu">Read more</a>]]></description>
			<dc:date>2012-02-21T02:55:13+00:00</dc:date>
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			<title>Designing an Office for Innovation</title>
			<link>http://modernspecies.com/blog/post/designing-an-office-for-innovation</link>
			<guid>http://modernspecies.com/blog/post/designing-an-office-for-innovation#12:01Z</guid>
			<description><![CDATA[Just as cubicles took over our lives in the 80's and 90's, the open office plan is the interior design model for 'innovative' companies in the 2000's. But do people really work better when they have no privacy? Or are we just on a rebound from our cubicle ex-boyfriend, now basking in the company of his complete antithesis? I'd argue that the next generation of office space has to strike a balance between these two worlds.<br /><a href="http://modernspecies.com/blog/post/designing-an-office-for-innovation">Read more</a>]]></description>
			<dc:date>2012-02-16T12:01:09+00:00</dc:date>
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			<title>Design Lessons from the Winter Food Shows</title>
			<link>http://modernspecies.com/blog/post/design-lessons-from-the-fancy-foods-show-and-sustainable-foods-summit-2012</link>
			<guid>http://modernspecies.com/blog/post/design-lessons-from-the-fancy-foods-show-and-sustainable-foods-summit-2012#22:35Z</guid>
			<description><![CDATA[This January was a big food month for me thanks to my attendance at the <a href="https://www.specialtyfood.com/fancy-food-show/">Winter Fancy Food Show</a> and the <a href="http://www.sustainablefoodssummit.com/">Sustainable Foods Summit</a> in San Francisco. While many attend these shows to find <a href="http://www.foodspring.com/content/top-5-trends-from-the-fancy-food-show/">the newest trends in food</a>, we go to these trade shows to see how design can benefit the industry. Here's what we found. <br /><a href="http://modernspecies.com/blog/post/design-lessons-from-the-fancy-foods-show-and-sustainable-foods-summit-2012">Read more</a>]]></description>
			<dc:date>2012-02-15T22:35:50+00:00</dc:date>
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			<title>Consume Less, Sell More</title>
			<link>http://modernspecies.com/blog/post/consume-less-sell-more</link>
			<guid>http://modernspecies.com/blog/post/consume-less-sell-more#00:46Z</guid>
			<description><![CDATA[Is Sell, Baby, Sell becoming the new Drill, Baby, Drill? Are the most forward thinking companies trying to sell more by selling less? In an age where every company is 'green' and has the challenge of showing that they care, it seems that the ultimate show of compassion is helping consumers regulate their own consumption.<br /><a href="http://modernspecies.com/blog/post/consume-less-sell-more">Read more</a>]]></description>
			<dc:date>2012-02-08T00:46:30+00:00</dc:date>
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		<item>
			<title>Staying Out of the Sustainable Rabbit Hole</title>
			<link>http://modernspecies.com/blog/post/staying-out-of-the-sustainable-rabbit-hole</link>
			<guid>http://modernspecies.com/blog/post/staying-out-of-the-sustainable-rabbit-hole#23:26Z</guid>
			<description><![CDATA[The biggest problem with the Cradle to Cradle model of design is that it requires considering factors that are so often outside of your control. Things like different recycling systems and predictably unpredictable customers are enough to make a sustainable designer throw their hands up and start printing everything in metallic ink. Solution? Focus on what you can control.<br /><a href="http://modernspecies.com/blog/post/staying-out-of-the-sustainable-rabbit-hole">Read more</a>]]></description>
			<dc:date>2012-01-31T23:26:01+00:00</dc:date>
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			<title>The Prius is Ugly</title>
			<link>http://modernspecies.com/blog/post/the-prius-is-ugly</link>
			<guid>http://modernspecies.com/blog/post/the-prius-is-ugly#18:33Z</guid>
			<description><![CDATA[When Toyota first rolled out the Prius, my reaction was the same as many others; <em>Wow, that’s an ugly car!</em> I assumed this hybrid metal snot rocket would see poor sales until the makers redesigned the car to be less space-pod-esque. Ten years and over 1 million sales later, I have come to the sad conclusion that the eco-movement has popularized ugly design. This is my plea for it to stop.<br /><a href="http://modernspecies.com/blog/post/the-prius-is-ugly">Read more</a>]]></description>
			<dc:date>2012-01-24T18:33:29+00:00</dc:date>
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			<title>Branding is Not a One Shot Deal</title>
			<link>http://modernspecies.com/blog/post/branding-is-not-a-one-shot-deal</link>
			<guid>http://modernspecies.com/blog/post/branding-is-not-a-one-shot-deal#00:13Z</guid>
			<description><![CDATA[When starting a new company or rebranding an old one it's important to budget for design beyond the initial branding project for those unexpected extras. While it may seem that design beyond the initial branding is 'that thing you'll do when you start to make money', most clients find that it quickly becomes an immediate necessity. This finding usually comes about upon the institution of a marketing plan.<br /><a href="http://modernspecies.com/blog/post/branding-is-not-a-one-shot-deal">Read more</a>]]></description>
			<dc:date>2012-01-18T00:13:31+00:00</dc:date>
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		<item>
			<title>Why Designers Don&#8217;t Give Up their Files</title>
			<link>http://modernspecies.com/blog/post/why-designers-dont-give-up-their-files</link>
			<guid>http://modernspecies.com/blog/post/why-designers-dont-give-up-their-files#18:02Z</guid>
			<description><![CDATA[Most, if not all design contracts have a clause regarding what the client owns upon the completion of the branding project. In almost all cases, the client owns the "final artwork", but the designer retains ownership of the working design files and all non-final design drafts. And as any client who has requested to own all these "working files" knows, designers don’t easily give these rights up. Here’s why.<br /><a href="http://modernspecies.com/blog/post/why-designers-dont-give-up-their-files">Read more</a>]]></description>
			<dc:date>2012-01-12T18:02:21+00:00</dc:date>
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			<title>The Danger of Outside Opinions</title>
			<link>http://modernspecies.com/blog/post/the-danger-of-outside-opinions</link>
			<guid>http://modernspecies.com/blog/post/the-danger-of-outside-opinions#23:28Z</guid>
			<description><![CDATA[When given design concepts to chose from, many of our clients have made the mistake of asking “someone whose opinion they trust”. However, trusting a person’s opinion about how good you looked in your new jacket does not necessarily qualify them to make decisions about your business. How you brand your company is, after all, a business decision. So if you must get an opinion about your branding, it’s important to ask a person who already knows what your company provides, what it stands for, and who is its audience. And to ask it in the right way.<br /><a href="http://modernspecies.com/blog/post/the-danger-of-outside-opinions">Read more</a>]]></description>
			<dc:date>2012-01-03T23:28:24+00:00</dc:date>
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		<item>
			<title>Happy, Healthy, and Merry</title>
			<link>http://modernspecies.com/blog/post/happy-healthy-and-merry</link>
			<guid>http://modernspecies.com/blog/post/happy-healthy-and-merry#11:00Z</guid>
			<description><![CDATA[As the year comes to a close we'd like to thank you all for supporting Modern Species, tolerating our move to Seattle (sorry Madison), reading our blog, and telling us how much you love looking at all our beautiful work. Okay, well we might have made up the last part, but it's the thought that counts and we're sure you thought about telling us that, right? Regardless, we hope you all have a happy holiday season full of good times with family, friends, and delicious food and beverages. Cheers to another great year coming soon!<br /><a href="http://modernspecies.com/blog/post/happy-healthy-and-merry">Read more</a>]]></description>
			<dc:date>2011-12-22T11:00:08+00:00</dc:date>
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