Modern Species

Sustainability :: A Changeis Amongstus

The Earth will be perfectly fine... it's the human beings that we're not so sure about.

We believe that people and companies need to evolve and adapt to the changing conditions of society and the environment. In our time, people are demanding companies do their part to reduce the pollution that is crippling our land, air and water. This is why we try to reduce our negative impact on the environment through both our work and the way we live. It's about more than just using recycled paper (though that's good too). We at Modern Species work constantly to educate ourselves about the environmental impact of our business so that we help our clients without hurting the people they serve. 

Both companies and animals must evolve and adapt to survive changes in their habitat. Because of this intersect between the business and natural world, we decided to make the Ursus maritimus alis, or the polar bear with wings, our company emblem. This hyper-evolved species of polar bear is adorned with wings so that he may fly away from his warming and dwindling ice habitat to more fertile lands filled with dense populations of arctic foxes, rabbits, slow-moving Canadians, and moose. Some may call this payback, or kharma, or possibly an ironic and terrifying justice. We just call him, Ursusy.

Have a desire to learn about Green Design? As well you should. Here are some resources at your disposal that we thoroughly encourage you to check out:

  • // Peruse the green design resource library and try the calculators for measuring your project's impact. It's also a place where sustainable studios like ours get to strut their eco-prowess.
  • // AIGA's site to "co-create, share and showcase best practices, tools, stories and ideas for enabling sustainable action across all design disciplines."
  • Green Graphic Design, by Brian Dougherty with Celery Design Collaberative // This guy will take you to eco-design school and you'll love every minute of it.
  • Designing Sustainable Packaging, by Scott Boylston // Thank you, Scott, for writing a sustainable packaging book that is informative, inviting, and well-designed.
  • Cradle to Cradle, by William McDonough & Michael Braungart // Not about design per-se, but it's a green classic and the best into-to sustinable thinking. The book's tree-free material alone is enough to get you thinking.

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