Modern Species Modern Species Strategic Branding & Responsible Design
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Project Challenges

  • Logo Design
  • Event Guide
  • Promotional Materials

Project Results

  • FSC Certified, recycled paper, soy / UV inks, and reduced waste by sizing printed pieces to fit well on a press sheet.

  • Saved money on print pieces by setting page count and format to maximize the use of the press sheet.

  • The event grew from a local, city-wide festival with 70 events the first year, to a region-wide celebration with over 400 events just 5 years later, and then a local media company acquired the event from the founders.

Credits

  • Design:
    Gage Mitchell, Lauren Wallace
  • Illustration & Photography:
    Gage Mitchell, Lauren Wallace
  • Copywriting:
    Jennifer Stewart, Gage Mitchell, Lauren Wallace
  • Event Organizers:
    Jeff Glazer, Robyn Klinge, Bill Rogers

Happy Client Says

Modern Species in the best. Period. End of story.

We partnered with Modern Species for Madison Craft Beer Week and they were critical to our success. We had an entire region looking at our brand and Modern Species made us look good! Modern Species helped us build our brand and use it consistently. Modern Species designed, edited, and provided copywriting on most of our collateral materials including advertising (on the side of a bus!), coasters, posters, and guide books. Community and sustainability is an important part of our brand, and Modern Species gets it. With Modern Species on our team we grew from a local, city-wide festival with 70 events our first year, to a region-wide celebration with over 400 events just 5 years later.

Jeff Glazer Co-Founder

Recognition

  • Creative Quarterly 2013

    Professional Illustration, Runner Up

  • Oh Beautiful Beer 2012

    Design Featured on Popular Beer Blog