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Project Challenges

  • Sustainability Report Copywriting
  • Sustainability Report Design

The members of the So Delicious Dairy Free Team are passionate about their purpose – bringing joy to dairy-free lives – and we're right there with them. Being lactose intolerant isn't just an inconvenience, it's kids not being able to enjoy a birthday party because their friend got an ice cream cake, or someone not being able to have their favorite mac & cheese comfort food after a rough week. The product So Delicious makes don't just give lactose intolerant folks a replacement, they often give them something even tastier! We can verify this because we made a point of keeping ourselves inspired during the Sustainability Report writing and design process with copious creamers, frozen desserts and cultured almond milk cups.

The report this year took on a funtabulous scrapbook theme, which was a perfect addition to So Delicious's already playful aesthetic. Much like last year's report, the goal of our writing was to use the copy to support the visuals, rather than repeat the information. Having a rich trove of icons from last year, plus the new additions from the in-house team, we got to spend a lot of time focused on making infographics that were as informative as they were fun to look at. The final report was then printed self-cover on 100% recycled stock in time for its debut at the Natural Products Expo West show.

Project Results

  • Production savings by designing to fit the press sheet and using the same weight of paper for the cover and guts of report.

  • Printed on 100% post consumer recycled paper with soy-based inks.

  • Sustainably forested paper, certified by the Forest Stewardship Counsel (FSC)

Credits

  • Copywriting:
    Jennifer Stewart
  • Creative Direction:
    Gage Mitchell
  • Design:
    Kellie Komorita, Gage Mitchell
  • Illustration:
    Kellie Komorita, Gage Mitchell, So Delicious In-House Team
  • Photography:
    So Delicious In-House Team
  • Printing:
    Shelton Turnbull