For those of you who love food as much as I do, you've probably noticed that their are a lot of different labels for “healthy” food. There’s the vegetarian, gluten free, and paleo varieties; low-carb and diet; processed vs. fresh; local, non-GMO, and a million more.
It's hard to believe that it's been eight years since we launched this design studio in Madison, Wisconsin. Yet, when we look back on the company we launched in 2009 and compare it where we are now, it's almost hard to comprehend how we got here. In fact, it reminds me of the quote "most people overestimate what they can accomplish in one year, and underestimate what they can accomplish in ten". This has definitely be true for us, and I imagine for most of our clients as well. While we're super excited to see what Modern Species will look like when we hit that big ten year mark, for now we'd like to take a moment and reflect on some of the bigger changes we made during our eighth year in business.
We’re bringing home the award bacon! And when we say bacon, we mean fair, organic grains and world-changing nut butters. With two American Package Design Awards, GDUSA has recognized our work with Farmer Direct Co-op bulk and shelf grains packaging and Yumbutter creamy nut butter jars.
“The GDUSA awards competition celebrates well-designed graphics, of course, but also the power of design to advance the brand and forge an emotional connection with the buyer at the moment of truth.” —Graphic Design USA
We couldn’t have said it better ourselves!
As we head into the adventure that is 2017, the Modern Species team has collected 12 essential things to keep us sane through the current political and cultural rumpus. We thought these things were worth sharing—for a chuckle and for inspiration. Check out the Guide to explore which ones you want to add to your own survival tool kit for the coming year.
1] “Climate Refugees” isn’t a new concept.
To paint with a broad brush, a climate refugee is anyone who has to relocate due to climate related complications. The term was first popularized by the UN Environment Programme (UNEP) in 1985. That’s 31 years ago. Hell, it’s older than some of us millenials.  I’ll be the first to admit that I’ve never heard of the plight of climate refugees until a few months ago. As much as it seems like a painfully obvious byproduct of climate change, I feel quite ashamed that I've been so uninformed. If you're in the same boat as me, let’s talk about this.
It certainly has been one hell of a post-election week. Like half of the country, we’re still processing what a Trump presidency will look like and how that might impact us on a personal and business level and we would just like to voice solidarity with all of our clients, friends, and peers.
Today I watched a short video about what the world would be like without packaging. It was supposed to be funny, showing a guy visiting a farm and carrying milk in his hands in order to put it on his cereal (apparently a bowl is now considered a package), but instead it made me sad. Sad because we used to live in a world without so much packaging waste, and sad because that world is one that even the greenest buyer doesn’t want to return to.
It’s frequently been said that,
“We are the first generation to feel the impact of climate change, and the last generation that can do something about it.”
I believe that to be true.