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All Posts by Gage Mitchell

Advice

9 Years Old & Feeling Grateful

by Gage Mitchell | May 15, 2018

Last month Modern Species turned 9 years old. In human years that means fourth grade. In business years we're somewhere between 39 and 58—because 50% of businesses die within 5 years, and 75% close within 10 years (According to the U.S. Bureau of Labor Statistics). So as we sit here, one month into our 10th year, all I can feel is humble, yet somehow proud, and grateful to still be going strong.

Studio News

Meet Josh: Our New Champion of Budgets and Defender of Timelines

by Gage Mitchell | Nov 15, 2017

Just when you thought we couldn't get any more productive or professional we found a way to one up ourselves. Boom! That's right. We've now officially installed the latest edition of design studio project coordination and it goes by the name Josh. With this upgrade we're now able to juggle 3X more schedules, 5X more complex deliverables, and we can do it while being 10% more efficient with your budget... okay, maybe this software joke has gone on too long.

Meet Joshua Yu, the latest species to join our team. He comes from a background in event and project management where he juggled budgets bigger than our annual revenue, timelines that make ours look lazy, and more vendors/volunteers/team members per project than people we've employed in our entire 8 years of business. Long story short, he can not only handle our crazy workload, but can also help us upgrade our processes and systems to scale more efficiently. Yay for Josh!

To welcome him to the team and to introduce him to you, we sent him our usual line up of newbie questions. Read below to learn more about him and then say hello next time you drop in or call!

Mission

1% For the Planet Member

by Gage Mitchell | Oct 30, 2017

We're super excited to announce that we've officially become a 1% For The Planet Member, which means we've now committed to donating 1% of our revenue to causes that support the environment. This roughly equates to double (or more) our former giving policy of donating 5% of our profit each year. So we're doubling down on our impact, in at least this one way.

We're also honored to have been asked to sit on the 1% For The Planet Steering Committee for the Seattle area and have already attended two meetings where we get to share advice and best practices with amazing companies like Patagonia, Miir, and Bluewater Organic Distilling.

Opinions

Organic Food is Normal Food

by Gage Mitchell | Jun 5, 2017

For those of you who love food as much as I do, you've probably noticed that their are a lot of different labels for “healthy” food. There’s the vegetarian, gluten free, and paleo varieties; low-carb and diet; processed vs. fresh; local, non-GMO, and a million more.

Studio News

Modern Species Turns Eight Years Old

by Gage Mitchell | Apr 28, 2017

It's hard to believe that it's been eight years since we launched this design studio in Madison, Wisconsin. Yet, when we look back on the company we launched in 2009 and compare it where we are now, it's almost hard to comprehend how we got here. In fact, it reminds me of the quote "most people overestimate what they can accomplish in one year, and underestimate what they can accomplish in ten". This has definitely be true for us, and I imagine for most of our clients as well. While we're super excited to see what Modern Species will look like when we hit that big ten year mark, for now we'd like to take a moment and reflect on some of the bigger changes we made during our eighth year in business.

Studio News

Lucky Number Seven: Modern Species is another year old!

by Gage Mitchell | May 6, 2016

Modern Species turned 7-years old last month, and we had one heck of a year. For example, we brought on a new team member who subsequently delivered us our first grand species. We started working with one of our favorite brands, Alter Eco, and helped them win a Nexty Award at Expo West. And the list goes on... in fact, there are too many fun things to mention so instead we thought we’d share a list of our seven big goals for the future. So here they are, in no particular order.

Packaging

Alter Eco’s Gone4Good Packaging Wins a Nexty Award!

by Gage Mitchell | Mar 15, 2016

Every year at the Natural Product’s Expo West, a group of people review and evaluate all the new products at the show in order to curate a list of what they deem the most exciting innovations of the year. For the last three or four years we’ve had the privilege of working on projects that made this coveted Nexty finalist list, which is always an honor, but this year we’re super excited to announce that one of our projects won the Best New Packaging Award!

Branding

Why Branding Works / The Behavior Model Perspective

by Gage Mitchell | Feb 10, 2016

Do you ever wonder why people are willing to pay more for luxury brands, or why they often choose the name-brand over the generic competitor sitting nearby? Well wonder no more, because we’ve modified the Fogg Behavior Model to shed light on why branding works so darn well.

First, let us quickly explain how the original behavior model works:

There is only one thing worse in the world than being talked about, and that is not being talked about.- Oscar Wilde