Upcycling Experiences with Will Nitze of IQBAR
Many of us know what upcycling means as it pertains to physical things, but what does it mean to upcycle your personal experiences? Joining us today is Will Nitze, the Founder of IQBAR – a company that produces ready-to-eat brain foods. Will is here to talk about what it means to upcycle your personal experiences for them to be more valuable to your future self and others, and in our discussion, we extend this metaphor to discover how downcycling, recycling, and reusing play out in the human experience. If curiosity is getting the better of you (and to find out why that’s a good thing!), press play now.
Key Points From This Episode:
What it means to upcycle your experiences.
Examples of downcycling, recycling, and reusing as found in the human experience.
Understanding what works for you and what doesn’t.
Why it’s important to process correctly and have great channels of distribution.
The necessity of curiosity, and the power of storytelling.
Will explains what gives him his edge and unique creative style.
The ins and outs of IQBAR.
“I approach social media in a different way than others in that it’s just a byproduct. LinkedIn is just a distribution channel of a byproduct of my everyday experiences.” — @willnitze [0:04:03]
“It’s very hard to create a lot of content if you don’t consume a lot of content, because there’s nothing new under the sun; everything’s a repackaged version of something else.” — @willnitze [0:24:13]
“Most people have creative ideas, they just don’t capture them.” — @willnitze [0:25:47]
“If you’re not curious, you’re screwed in life – it’s maybe the most important aspect of life beyond love.” — @willnitze [0:30:04]
“It’s impossible to do something that involves no destruction, it’s just not possible. [Just] make sure that the net balance is positive.” — @willnitze [0:52:34]
