1% For The Planet
In October of 2017, we officially became a 1% for the Planet member, which means we've now committed to donating 1% of our revenue to causes that support the environment.
How Do We Know How Much to Give?
While we have our employees choose which organizations we donate to, we'll now also have 1% For The Planet help us select a handful of organizations to choose from that fit our company mission of making a positive impact on the economy, ethics, and environment. Since all of the non-profits that 1% supports focus on the environment, we've asked them to help identify organizations that also impact ethics and the economy—ideally through helping underserved communities.
What Counts Toward Our Giving?
With 1% For The Planet our total giving is calculated based on: cash donations to non-profits registered with 1%; any donated services provided to non-profits registered with 1%; any membership dues for organizations recognized by 1% (like B Corp, 1%, Organic Trade Association, etc); and any advertising expenses that go toward promoting the charities we've donated to that year. At least 50% of our giving needs to be through monetary donations, 25% can be in-kind donations (services, goods, etc), and 25% can be advertising costs approved by 1% For The Planet.