Branding / Evolved
We craft authentic and expressive brands for mission-driven companies, extending that brand across packaging, websites, and collateral to help bring clarity, build deeper connections, sell more products, and scale positive impact.
Look, we know how exhausting it can be to work with a generalist agency that doesn’t quite get your brand or customer, who nickel and dimes you on every project, who’s made pretty stuff that doesn’t actually work in the marketplace, who doesn’t help navigate packaging regulations, who says they care about your cause but also works with the companies causing the problems you’re trying to fix, who pitches their elite team then delivers you their interns, who are interested in the big projects but won’t help with the day-to-day needs, etc.
The old agency model doesn’t work anymore, so we’ve adapted to help you thrive.
1.
We’re small so we can be picky, working only on brands and projects that make the world a better place.
2.
We’re hyper-focused and have amassed a unique combination ofexpertise that gives our brands an edge.
3.
We act as an extension of your team, focusing on what’s best for your brand’s long-term success.
See a lot of food-related work in our portfolio?
That’s because fixing the food system helps reverse climate change, builds a more just world, and encourages healthier lifestyles – oh, and we love getting tasty samples at trade shows.
We still love to help other industries too, when the right opportunity arises.
We help launch, evolve, and grow brands through…
Brand & product naming
Brand strategy & design
Package design
Web design
Marketing & sales collateral
Messaging strategy & copywriting
Campaign graphics
Tradeshow booths & materials
Sustainability & impact report design
Sustainability & impact strategy
Some brands we’ve helped do good things…
Above Food
Alden’s Organic
Alter Eco
Aveda
Bloom Bake Shop
CCOF
Culcherd
Eat Up!
Farmer Direct Organic
Hemp Science
Hooray Foods
Javazen
Karma Bliss
Kerry
Kekoa Foods
Kindship Group
Gist
Global Organics
La Riojana
Lerøy Seafood
Makes 3 Organics
Mamma Chia
Marlene's Market & Deli
Matchaful
Moon Valley Organics
Mora Iced Creamery
Nutiva
Organic Valley
Organic Marketing Association
Paper Fig
Planet
Positively Natural
Qet Botanicals
Regeneration VC
ReGrained
Savanna Institute
Scratch and Peck
So Delicious Dairy Free
Tribe 9 Foods
Upcycled Food Association
Upcycled Foods Inc
Verse Chocolate
Wakunaga
Yumbutter
Did we mention we approach sustainability holistically…
A creative solution that doesn’t consider the entire system it’s designed to function within can do more harm than good. That’s why we don’t dip our toes in the sustainability waters and hope for the best. We do a triple-back-flip off the cliff and dive deep into impact-strategy waters to make sure we’re considering the big picture so we can guide your brand to sustainability olympics gold!
Environment
To keep this complex system we call Earth running smoothly, we seek to work in harmony with nature, eliminating waste and toxins wherever possible.
Economy
Responsible financial decision making helps allocate more money toward the mission, helps ensure fair wages, and helps keep money in local economies.
Ethics
Every material, vendor, and proposed solution is looked at closely to make sure we’re not causing undue harm to anyone/thing touched by the project.
Interested in working together?
We’re always happy to chat with fellow purpose-driven folks, so feel free to email us@modernspecies.com to set up an introductory call.
We’re a collection of unique species…
One thing we all have in common is that we give a shit. That means we’ve taken a pass on the passive life sitting on the sidelines. We work here because we don’t just stand up for what’s right and vote with dollars – we vote with our time, talent, and expertise. That’s part of why we’re so good at what we do… we don’t need to spend months researching your audience. We are your audience, 24-7.
Gage Mitchell
Creative director & food enthusiast.
Jessica Lennard
Design director & crazy plant lady.
Esther Velasco
Junior brand designer & spice lover.
Carla Williamson-Britt
Brand designer & social butterfly.
Jason Robinson
Brand designer & digital nomad.
Andreina Blanco
Content manager & fashionista.
Alex Stewart
Office admin & psychology buff.
We don’t like to brag, but…
We’ve been shaking up the industry for over twelve years and have been honored with a loads of awards, press, and speaking invitations. Here’s a highlight list of where you might have seen us…
Awards
Expo West & East Nexty
American Package Design
Health & Wellness Design
American Design Awards
AIGA Boom!
Creative Quarterly
AIGA Seattle Fellow Nominee
Grants
RSA Catalyst
Sappi Ideas that Matter
Published Work
Design to Renourish
Brand Identity Essentials
New Big Book of Layouts
Designing for the Greater Good
iHeart Logos
Logo Lounge
Dieline
Interviews & Features
Organic Report Magazine
Cambridge University Press
Neenah Environment Paper
Communications Arts Magazine
Responsible Designers to Watch
Canvas Magazine
Computer Arts Magazine
Buzz Magazine PNW
Gray Magazine
AIGA + Wacom Video
Creative Live Promo
CYFCYL Radio Show
Onward Radio Podcast
This Is Design School Podcast
Design Recharge Show Podcast
Single Serve Design Podcast
Input Doc Podcast
PSFK Blog
Design in Public Blog
1% for the Planet Blog
Speaking & Judging
Climate Collaborative
1% for the Planet Global Summit
Organicology
Natural Products Expo NW
Provender Conference
Edible Summit
Sappi Ideas That Matter
Evolve CPG Podcast
Seattle Good Business Network
Green E Event
Design + Diversity Conference
Adobe Creative jam
AIGA Design Conference
AIGA Leadership Retreat
AIGA Chapter Events
Proquo AI Webinar
PSFK Seattle Event
Gray Magazine Event
Graphic Artists Guild
NowHere Conference
If you’re interested in booking us for a talk, panel, event judging, or anything else, email us@modernspecies.com.