—Packaging
DelMonaco Superfoods
After a life-saving diet change, Domenic DelMonaco felt compelled to make eating healthy more convenient and fun for others. With experience working in the consumer packaged goods industry, recipes ready to go, a co-packer lined up, and his first retail customers ready to take a chance on the new company – all he needed was a strong design partner to help him bring the vision to life.
Strategy
We helped finalize the brand strategy to clarify why Del Monaco Superfoods exists, what problem they’re solving, and why we’re better than the alternatives in the market.
Design
We designed the packaging with a simple and clear hierarchy so the user knows what the product is, the core benefits, and the difference between the SKUs.
Purpose
We looked for the right moments to tell the full story behind the brand to help people connect with the greater purpose so they become loyal fans of products and help spread the word.
Learn more about DelMonaco →
Credits
Strategy: Gage Mitchell & Jessica Lennard
Creative Direction & Design: Jessica Lennard