—Brand Design, Packaging, Web Design, Sales & Marketing Collateral
Farmer Direct Organic
After seeing the brand do well in their bulk bins, Whole Foods asked Farmer Direct to send them packaged products as well. A great opportunity, with one big problem. Farmer Direct only had a logo at the time because they only sold bulk products. So they reached out to Modern Species to help turn that logo into a brand and design them a package that would capture their pioneering spirit and commitment to organic, traceable, family farmed foods.
Project Results
Launched with a nationwide Whole Foods exclusive, and sold over 100,000 units in the first two months (over double the predicted velocity), which resulted in a bunch of reorders from stores.
GDUSA Package Design Award Winner!
“It was crucial for the growth of our co-operative that the packaging was done right. Modern Species did an amazing job of turning the story, philosophy, feel and ethic of our co-operative into beautiful and impactful labels and website. It was a pleasure working with the Modern Species team and we look forward to continued collaboration.”
Jason Freeman, Marketing Director
View the Farmer Direct Organic website →
Credits
Design: Carla Williamson-Britt, Gage Mitchell, Kellie Komorita, Chloe Yeo
Brand Strategy: Jamie Lamonde, Gage Mitchell
Copywriting: Wendy Allen