—Branding

Greater Los Angeles Realtors

Formerly known as the Beverly Hills Greater Los Angeles Association of REALTORS®, the Greater Los Angeles REALTORS® (GLAR) sought a new brand identity to go with their new name that was inclusive and customizable.

As an association that covers several neighborhoods across five cities (Beverly Hills, Culver City, Santa Monica, West Hollywood, Los Angeles) and four areas of real estate practice (commercial, residential, rental, and business sale), the brand needed to feel relevant and welcoming across their wide member base. The final identity resulted in a cohesive brand system with modular elements that reflects each neighborhood and city's unique geographies and histories.

Credits

Design: Chloe Yeo, Gage Mitchell