—Brand Evolution Strategy, In-Store Packaging, Shipping Experience, Brochures, In-Store Promotions, Exterior Signage

Mora Ice Cream

After years of ranking high on lists for the best ice cream in America, and receiving praise from entities like Food & Wine Magazine and Martha Stewart Weddings, Mora decided to give this country what it desperately needs – a franchise that promises to do for ice cream what Starbucks did for coffee. Before Starbucks showed up on every street corner, drip coffee at your local diner or donut shop was the standard. Now latte, macchiato, and espresso are all household words. America now knows what grown up, sophisticated coffee looks like, and Mora thinks it's time we learn what grown up, sophisticated ice cream looks like, too.

Mora's decision to build a big factory in Poulsbo and start franchising shops around the world led them to evolve their brand to match how they had grown and changed over time into a world-class, franchisable brand. So they began searching for a team who could truly understand their vision, and help translate that vision into a cohesive brand system that could be easily replicated by franchise owners. Luckily for us, we caught their eye and had plenty of past experience making small companies look like big franchises. So after a wonderful getting-to-know-each-other meeting where we all hit it off famously, we got to right work dialing in on a shared brand vision, and then designing piece by piece as the timeline the budget allowed. We've been working closely together for a few years, and still have a few major pieces to update, but each step of the way brings us that much closer to teaching the world what truly extraordinary ice cream tastes (and looks) like.

Credits

Design: Gage Mitchell, Lauren Wallace, Kellie Komorita, Carla Williamson-Britt
Copywriting: Alex Stewart
Photography: Olivia Brent