Modern Species Modern Species Strategic Branding & Responsible Design
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Project Challenges

  • Brand Strategy
  • Brand Identity Design
  • Package Design
  • Marketing & Sales Materials
  • Trade Show Graphics

Taste Republic was built on the idea that delicious food should be accessible to everyone, regardless of sensitivities and allergies. Born in the kitchen of RP's Pasta Company, Taste Republic focuses exclusively on gluten-free and grain-free products, with innovative new products like their Natural Products Expo West Nexty Award nominated grain-free Plantain Linguini.

The design quest was simple: create a brand as innovative as the products to help transform the gluten-free and fresh-pasta marketplaces. Through our brand strategy process, we revealed the unique opportunity to focus on the intersection of the creative (almost artistic) ingredient and flavor combinations and the inclusive nature of the products. This lead us to neo-pop-art colors and patterns paired with people's smiling faces, suggestive of how good the product is. It's not every day we get the chance to work on such a bold brand, and we feel honored to be a part of their evolution!

Project Results

  • NEXTY Award finalist for Natural Products Expo West 2018

Credits

  • Design:
    Kellie Komorita, Gage Mitchell, Carla Williamson-Britt
  • Copywriting:
    Gage Mitchell, McKenna Ruzga