—Impact Report Design, Social, Web, and Presentation Templates

Transition To Organic Partnership Program (TOPP) Impact Report

The Transition to Organic Partnership Program (TOPP) needed a clear, compelling, yet approachable way to demonstrate the nationwide impact of its work. Federal officials required the program to re-pitch its outcomes to retain funding—and the timeline was tight.

Recognizing the stakes and compressed timeline, TOPP selected Modern Species for our ability to deliver top-quality work under pressure. We partnered with the TOPP regional leaders and national partners to create a strategically-designed impact report that unified stories, data, and regional perspectives into one cohesive narrative.

The deliverable: a 36‑page impact report supported by coordinated social, web, and presentation templates—delivered on time and ready for federal review in the capital. Here's how we did it.

Strategy

With contributors spread across the country, the strategy centered on positioning TOPP for a federal and impact‑investor audience. We elevated American farming pride, highlighted the economic opportunity of strengthening domestic organic production amid a growing trade deficit, and grounded the narrative in the real, hard-working American people, farms, and rural communities benefiting from the program.

Modern Species created a design framework that illustrated regional activity and national impact—balancing human stories with substantiated evidence and data points that stakeholders and policymakers could easily digest. (Food pun intended.)

Execution

To move quickly, Modern Species assembled a senior‑level team of project managers, writers, and designers to coordinate across client partners and stakeholders nationwide.

Regional TOPP leads supplied raw content and imagery, while partner organizations contributed verified data to substantiate both economic and human impact. We distilled dozens of regional reports and conducted interviews, organizing disparate inputs into a cohesive narrative framework and translating dense information into clear, approachable stories.

The final print and digital brochure design was delivered as an ADA‑compliant report, ensuring equitable access and usability for screen‑reader users.

Results

The finished 36-page TOPP impact report became the primary visual and narrative tool used by program leadership to substantiate the program’s effectiveness. Its clarity, accessibility, and evidence‑based presentation helped decision‑makers assess the program’s value at a national level.

Supported by Modern Species’ work, TOPP re-secured their full federal funding—protecting more than $100 million in grant investment and extending the program’s reach and long‑term impact across the U.S.

 

Credits

Strategy & Project Management: Gage Mitchell.
Creative Direction & Design: Jessic Lennard, Jason Robinson, Gage Mitchell.
Writing: Tom Burket, Jennifer Crain.
TOPP Leads: Ben Bowell (Oregon Tilth), Jessy Bekcet Parr (CCOF).

 
Next
Next

Alter Eco Brand & Package Refresh