Good Stuff Takes Time with Matt Thomas of Brew Dr.
Get ready to unlock the secrets behind one of the most captivating beverages of our time: kombucha! Today, we sit down with Matt Thomas, Founder of Brew Dr., to delve into the world of kombucha brewing. We discuss how his kombucha company originally started as a tea company, the motivation behind launching his kombucha brand, and the shifts that the COVID-19 pandemic prompted in his business approach. Tuning in, you’ll hear about his exciting new SIPJOY product line, what makes kombucha so unique, and how Brew Dr. is making the world a better, healthier place through its products. Join us today as we sip on wisdom, unravel the magic of kombucha, and glimpse into the future of the beverage revolution!
Key Points From This Episode:
Matt’s background and his entrepreneurial start in the tea business.
How his kombucha business started from a single seed.
The Kombucha SCOBY (symbiotic culture of bacteria and yeast) fermentation process.
How the pandemic caused a shift in Matt's business approach.
Balancing the growth of a sustainable business with entrepreneurial goals.
Food culture trends and the growing interest in kombucha.
Motivations behind Brew Dr.’s SIPJOY product range.
What Matt has planned for the future trajectory of the company.
Why Brew Dr. has chosen to use no artificial ingredients.
Core values that drive Brew Dr.’s approach to making a difference.
The evolution of the CPG industry toward sustainability.
Challenges Matt has faced along his entrepreneurial journey.
“Kombucha grew out of a desire at the tea house to give people everything that was happening with tea.” — Matt Thomas [0:05:33]
“[Brew Dr.] has a very firm no artificial nonsense policy.” — Matt Thomas [0:19:43]
“The work to make real, authentic, raw kombucha is slow [and requires] a lot of patience.” — Matt Thomas [0:23:36]
“You can never plan for the growth that you are going to get. You have to make the most of it when it comes.” — Matt Thomas [0:30:42]
“Being an entrepreneur is all about staying aware of opportunity and having the courage to go after things.” — Matt Thomas [0:32:54]
