Taste The Food Trends with Jordan Buckner of Foodbevy
In this conversation, Jordan Buckner, founder of Foodbevy, discusses the Foodbevy Insider Boxes, which deliver curated food and beverage products to food enthusiasts and CPG industry pros. He explains the process of selecting products, the themes behind each box, and the importance of community feedback in deciding which foods to feature. Buckner walks through some of the products you’ll find in the upcoming Winter 2025 box, and teases possible future collaborations, like their box featuring the Naturally Rising Pitch Competition finalists. We wrap up by talking about Buckner’s mission of supporting emerging brands and providing valuable resources for food and beverage founders.
Takeaways:
Foodbevy aims to support emerging food and beverage brands.
The Insider Box is curated quarterly with consumer input.
Themes in each box reflect current market trends.
Consumer feedback is crucial for product selection.
The Insider community provides valuable insights and engagement.
Brands can gain exposure through the Insider Box.
Future collaborations with other organizations are planned.
Customization options for boxes may be explored.
Foodbevy offers resources for CPG founders.
Understanding consumer preferences is key to success.
Chapters
03:00 Introduction to Foodbevy and Insider Boxes
04:17 Curating the Insider Box Experience
06:21 Themes in Product Selection
08:09 Discovering New Favorites
10:26 Subscription Frequency and Management
10:57 Exploring Unique Products
12:25 Shelf-Stable Convenience
13:54 Controversial Brands and Ingredients
15:16 Emerging Brands and Trends
17:50 Exciting Upcoming Products
19:28 Winter Box Preview
21:04 Innovative Flavors and Ingredients
23:15 Unique Snack Options
25:01 Lower Sugar Movement in Snacks
26:07 Fermented Products and Gut Health
27:04 Exploring Unique Flavors: The Gut Nuts Experience
32:53 Building a Community: The Insider Experience
41:53 Evolving Product Offerings: Customization and Feedback
46:54 Resources for Success: Supporting Food and Beverage Founders
51:08 The Importance of Community and Support in Business
Sound Bites
“The Winterbox is all around those three themes I mentioned earlier, functional indulgence, global comfort, and elevated every day.”
"I discovered some of my new favorites."
“The taste is absolutely delicious. I crushed like five bags.
"It's like a trade show in a box that's delivered to your door."
