—Brand Strategy, Brand Identity, Illustration, Promotional Items
Marlene’s Market and Deli
After nearly 40 years in business, Marlene’s knew it was time for a bit of a brand face lift – and what better time to do it than a big milestone anniversary! They came to Modern Species to lead them through a brand strategy process that brought insights from their customers, employees, management, and owners to better understand what made them special. That strategy led to a refreshed mission statement, tag line, and an updated brand identity that leaned on their heritage while bringing them into the current times. We developed some new brand assets for them, including seasonal illustrations, and then applied the new identity to a few staple items and then handed the rest of the implementation over to their internal creative team.
“Modern Species understood our need to move in small increments, and encouraged us when we felt indecisive. We are especially grateful to their team for moving at our pace and at our budget. They were firm when needed -meeting deadlines- and informative when we lacked the understanding of technical and graphic processes. Gage and his associate Kellie guided us steadily through our brand refresh with great success. We have found our go-to team for branding and marketing needs. Thank you, Modern Species!”
Lisa Gebhardt, General Manager
Credits
Design: Kellie Komorita, Gage Mitchell
Illustration: Ohn Mar Win