—Packaging, Brand Support

Yumbutter

With their ultra-delicious, super-nutritious and world-changing nut butters, Yumbutter is poised to take over the healthy snack food world. So when they came to Modern Species with an idea to put their superfood-packed nut butters into a pouch for the ethical consumer on the go, we jumped at the chance to help take them from a local hero to a national brand. After all, we need more portable organic nutrition on the market because we're all tired of sticky sweet protein bars.

“Working with Modern Species has been and continues to be an amazing experience. Their magical ability to capture our ideas, bring them to life, and make them look way better than we could ever imagine, is what they deliver ever time. They are humble, honest, conscious, and extremely professional. Whatever your design needs might be, you have arrived at the right spot.”

Matt D'Amour, Chief Energy Officer at Yumbutter

The first step toward a successful launch was to re-craft their brand to be more boldly compassionate, and to better communicate the power-packed nutrition and creative flavor combinations. After a range of conceptual explorations we landed on a sturdy, yet friendly, logo that more properly captured their unique spirit and set a strong tone for the rest of the brand. From there we dove into the Yumbutter GO packaging, giving them some amped-up energy with the expressive, hand-lettered type, to capture the on-the-go nature of the product. Then for the jars we focused on the creative flavors and rockin' nutrition profiles with some fun color combinations and bold layouts. With the packaging look and feel established, the rest of the brand practically designed itself.

View all Yumbutter products →

Credits

Design: Carla Williamson-Britt, Gage Mitchell, Kellie Komorita, Chloe Yeo
Brand Strategy: Jamie Lamonde, Gage Mitchell
Copywriting: Wendy Allen