Feel Good Snacks with Laurel Orley of Daily Crunch
There is a certain magic in creating a tasty snack that instantly fills one with joy, and when others are battling to match your experience, you know you’ve birthed something truly special! Daily Crunch is a nut-snacks unicorn and today, we are joined by its co-founder and CEO, Laurel Orley, who explains what makes her brand different from the rest and why its competitors struggle to keep up. Our conversation explores the value of being Women-Owned certified, how Daily Crunch prioritizes mental health, the power of upcycling, and so much more. Tune in to discover the difference between learning in corporate and learning on-the-go, and how ruined plans may actually be a saving grace for budding entrepreneurs. Tune in now!
Key Points From This Episode:
What makes Daily Crunch unique, and why other nut companies struggle to keep up.
Daily Crunch’s highest-performing products and flavors.
Laurel defines “upcycled” and explains why we should all be excited about it.
Why Daily Crunch prioritizes mental health and how this manifests throughout the brand.
The value and impact of being certified by Women Owned.
How the company navigates brand partnerships.
The advantages of throwing out the playbook and embracing the pivot.
How Laurel’s background and skills in media have helped her as a CPG entrepreneur.
Her biggest wins and struggles since co-founding Daily Crunch during the pandemic.
Cashew nuts, Japan, self-care, hot yoga, Daniel Lubetzky, and sustainability.
“We’re bringing innovation to what we call a trusty but dusty nut-snack category.” — Laurel Orley [0:03:18]
“We are in the midst of a massive study right now, proving that sprouted nuts and seeds have higher protein, fiber, and less fat than raw or roasted nuts.” — Laurel Orley [0:04:10]
“There is something special about doing [RND] yourself and being able to just get really creative and get really different. We’re doing things.” — Laurel Orley [0:19:07]
“We believe [that] what you eat and how you feel go hand-in-hand. It all ladders up to brain health.” — Laurel Orley [0:22:03]
“There is so much that I have learned in the past four years that I could not have learned unless I was an entrepreneur – the majority of what I do is not what I learned in corporate.” — Laurel Orley [0:28:04]
“I have to say that of all the certifications that we have done or we’re in the process of doing, Women Owned has by far been the most valuable, for us as a company and me personally.” — Laurel Orley [0:40:11]
