Organic Trade Shows with Jamie Lamonde of Kindship Group
When you have a greater diversity of people at the table sharing their voices and insights, you inevitably get better solutions. Joining us today is Jamie Lamonde, CEO and Founder of Kindship Group, whose core mission is to scale and grow businesses for good. We talk with Jamie about her recent trip to Germany to attend BIOFACH, the world’s leading trade fair for organic food, how the experience compares to Natural Products Expo West, and her top tips for getting the most out of any trade show experience. Our conversation gets into some of the key differences between American and European food industries, the state of the organic movement and its relationship to non-GMO, regenerative, and biodynamic movements, and Jamie’s hopes for the future of these industries. Join us for an expansive conversation on global food industries, trade shows, and why greater inclusion and diversity are essential for a better world!
Key Points From This Episode:
The upcoming Natural Products Expo West trade fair.
What we are most excited about for Expo West.
Tips to help get the most out of Expo West.
An overview of BIOFACH, the world’s leading trade fair for organic food.
How BIOFACH compares to Expo West.
Jamie’s takeaways from her first trip to BIOFACH in Germany.
The diversity of businesses that Jamie saw at BIOFACH.
Some notable differences between the US and European food industries.
Key insights from conversations on organic farming and regenerative agriculture at BIOFACH.
Embracing how the regenerative movement can enhance organic, not compete against it.
How bad actors and infighting within the movement can discourage consumers.
A reminder of the concerted efforts being made to prevent organic fraud.
Jamie answers our rapid-fire questions on favorite foods, impact-driven leaders, and more!
“Organic in the United States has had a lot of wins and a huge amount of growth over the last 20-plus years, and [that] has stimulated agriculture to shift in other ways. – I think the path to organic is still very alive.” — Jamie Lamonde [0:21:27]
“I left feeling very strongly about the need for diversity, and the need for all these voices to be at the table.” — Jamie Lamonde [0:34:55]
“If there's one thing that our movement is really good at, it's calling bullshit.” — Jamie Lamonde [0:36:27]
“The regenerative movement is really an opportunity for organic to expand its story and really broaden and move forward in a really beautiful way that doesn't have to be ‘greenwashy’ or lose the authenticity.” — Jamie Lamonde [0:37:41]
“At this stage in my life, better for the world is really about making space for everybody at the table to have a voice and have an influence and have the opportunity to be part of this food dialogue.” — Jamie Lamonde [0:48:57]
