Fighting Honey Fraud with Douglas Raggio of Pass the Honey
In today’s episode, we are joined by Douglas Raggio, Founder of Pass the Honey, about understanding biases and blind spots, and the necessity of being in it for the long haul if you're trying to change the system.
Pass the Honey does raw honeycomb you can snack on. Find more here.
Key Points of the Episode:
The inspiration behind Douglas’ book: So You Wanna: Start a Food or Beverage Business.
We get to know more about his consulting practice Bias and Blind Spots, which is so much more than consulting.
The complexity of starting any business, but mainly a CPG business.
Gage & Douglas discuss businesses that are truly mission-based.
Gage talks about how consumers aren’t used to paying the real price for things.
Douglas explains that there is no organic certification for honey.
Douglas deeps dive into what they do in Pass the Honey, honeycomb, and the importance of consumer education.
Gage presents two investing scenarios to Douglas and he explains which he’d choose.
A final piece of advice by Douglas.
Tweetables:
"Whenever you're starting something new, you have to be in it for the long haul because you might be 10, 20 years ahead of the consumer industry trends" - Gage Mitchell (00:30:09)
"There is a human element that I’d much rather promote currently than acquiring land and building things vertically. I think that is a far better use of our time and has a better impact." - Douglas Raggio (00:42:57)
"Anchor -your story- with real-world case studies from brands you know and trust and that you can see on shelves." - Douglas Raggio (00:46:01)
