Prove It’s Possible with Jasen Urena and Ted Robb of NestFresh & New Barn
In this conversation, Jasen Urena and Ted Robb tell us how New Barn became part of the NestFresh family, and how the two brands are helping each other scale their positive impact. From New Barn’s long journey toward becoming Regenerative Organic Certified, to NestFesh’s 30+ years of being early adopters of certifications like Non-GMO Verified, Certified Humane, and Humanely Hatched, both brands love to push the industry forward. The conversation touches on the importance of supporting family farms, protecting animal welfare, and making the world better for future generations. Jasen and Ted wrap up by sharing what’s next for the brands, their favorite ways to eat their products, and their definitions of a better world.
Takeaways
The innovations NestFresh has made over it’s 30+ years in business.
Why New Barn decided to join the NestFresh family.
How outside investment means small family farms are getting left behind.
Humanely Hatched is sparing millions and millions of male baby chicks.
New Barn’s path to becoming Regenerative Organic Certified.
The importance of continuous improvement for the whole supply chain.
The need for innovation and focus to scale efficiently.
How teams believing in their purpose is crucial for impactful initiatives.
How both brands strive to keep being the first to take big impact steps.
Sound Bites
“A lot of these things that we've done over the years, we were always told it's not gonna work. But we believed in the concepts.”
“It's actually really fun to make money, but it's only because then you can start thinking about all the things that you can do with it.”
“There was a point where we had over 20 SKUs. We're 5 SKUs now and I feel like our business is far better than it was before.”
“Continuous improvement is the new North Star because it's so valuable to everybody in the chain.”
“We're gonna grow regenerative organic acreage under the New Barn brand for almonds, know, almonds, coconut and eggs. And that will lead to a real impact on our environment for future generations.”
“We're gonna make an impact by sparing millions and millions of male baby chicks.”
“Our NestFresh brand portfolio is going to be 100% Humanely Hatched by 2027.”
“We gotta stay true to our core beliefs, we gotta stay true to our core purpose. And we innovate within that realm.”
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