The Hack for Cutting Sugar with Hank Watt of Nature’s Wild Berry

Brands for a Better World Podcast promotional graphic with a headshot of Hank Watt of Nature’s Wild Berry

The Hack for Cutting Sugar with Hank Watt of Nature’s Wild Berry

Hank Watt shares the inspiring story of how he discovered the miracle berry and turned it into a successful business that was featured on Shark Tank and promoted by Jennifer Garner. Learn how the berry makes sour taste sweeter than sugar, how it helped Hank control his emotional eating, how he and his partner built the business, and future potential of this revolutionary product that can transform taste and improve health.


Key Topics

  • How Hank learned about the miracle berry and its effects

  • What drove Hank & Juliano to launch the business

  • Challenges in preserving the berry to scale operations

  • Innovative freeze-drying process to preserve potency

  • Market strategy and word-of-mouth growth

  • Future applications for the berry


Sound Bites

  • "I swear, I heard the angels and the chorus singing. I felt the whoosh of the gates. I felt like the sunshine come down on me. Like I I had this transformative experience immediately where I became a believer instantly.”

  • “LA is a type of place where if you're keeping weight off for any period of time, especially a significant amount, people want to know like what's your secret?”

  • “He was like, I've got a couple conditions. We have to keep the berry pure. It has to stay raw. Like we don't need to add anything to it. We need to also figure out how to preserve it because we cannot deal with a cold chain.“

  • “The sharks have been phenomenal. The best business decision Juliano and I have ever made.”

  • “Jennifer Garner put a video up on her Instagram… that put us on the map and it made us legit.”

  • “These need to be on every table, kind of like butter, salt, and pepper. You know, it's there if you need it and you want it.”




Modern Species

A sustainable brand design agency helping better-for-the-world brand launch, evolve, and grow to scale their impact.

https://modernspecies.com/
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