The B Corp movement in the words of CPG leaders and entrepreneurs
What challenges are faced when leaders and entrepreneurs commit to social and environmental impact?
We made a list of our most essential episodes so you can hear it from their words:
The journey to make your brand distinguish from others can be challenging, to say the least. We understand the time and effort that comes with making business for good. That’s why, in the month of B Corp, we want to feature all of the stories we’ve heard over the course of our show to motivate you and reaffirm that you are not alone in this.
In the next few lines, expect to hear about the journey of several leaders and entrepreneurs in the CPG industry, the reasons behind founding companies that are better for the world, and the challenges faced when they commit to social and environmental impact.
Sandra Ann Harris, Founder of ECOlunchbox and Author of Say Goodbye To Plastic, talks about plastic pollution, crowdfunding, investing, and the key to growing a company.
Daniel Kurzrock, CEO and Co-Founder of ReGrained, talks about upcycling, food waste, and creative thinking.
Antoine Ambert, Senior Director of Sustainability at Alter Eco, talks about creating impact through long-term solutions and regenerative agriculture.
Rob Sinclair, Founder of Conscious Brands, talks about creating conscious businesses that pursue meaningful impact in the world, and why the trick to becoming an impactful brand is to know that your “purpose is on purpose.”
Ian Walker, Founder and President of Left Coast Naturals, discusses creating a sustainable business, societal and economic impact, and serving
their customers in an ethical and environmentally responsible way.
Colleen Kavanagh, CEO and Co-Founder of ZEGO Foods, covers the many layers of nutrition
and transparency in food brands.
Veena Harbaugh, Director of Marketing and Communications for B Lab U.S. & Canada at the time, talked about how the B Corp model creates radical shifts in the economy, marketing, and storytelling.
Mike Fata, Founder of Manitoba Harvest, talks about the supply chain, regulatory challenges,
and his journey as an investor.
Michelle Hirons, Founder and CEO of HigherRing, talks about the process of becoming a B Corp, how her company is planning to evolve in the coming years, and more.
Pilar Ochi, Vice President of Marketing at Alter Eco, shares the challenge of scaling a brand, and how to build a brand by finding the balance between owning the thing that makes your product special and owning the thing that gets it into a consumer’s cart.
John Foraker, Co-Founder and CEO of Once Upon a Farm, discusses why your mission needs to be baked into the DNA of your brand from the get-go, committing to making a positive impact and scaling without compromising culture.
Karen Frame, CEO of Makeena, talks about building a company that’s geared toward servicing the CPG industry as a whole, consumer behavior, and better food choices.
Special Episodes from Modern Species:
Our host, Gage Mitchell, is also the founder of Modern Species, a sustainable brand design studio, and throughout the history of the podcast, he’s been able to share his knowledge in a couple of episodes. Here’s a brief overview:
Ep. 61 - The Problem with Motivation
Ep. 80 - Better Food Packaging in 30 Questions
Andreina Blanco
Content Manager of Evolve CPG
