Today I watched a short video about what the world would be like without packaging. It was supposed to be funny, showing a guy visiting a farm and carrying milk in his hands in order to put it on his cereal (apparently a bowl is now considered a package), but instead it made me sad. Sad because we used to live in a world without so much packaging waste, and sad because that world is one that even the greenest buyer doesn’t want to return to.
It’s frequently been said that,
“We are the first generation to feel the impact of climate change, and the last generation that can do something about it.”
I believe that to be true.
Modern Species turned 7-years old last month, and we had one heck of a year. For example, we brought on a new team member who subsequently delivered us our first grand species. We started working with one of our favorite brands, Alter Eco, and helped them win a Nexty Award at Expo West. And the list goes on... in fact, there are too many fun things to mention so instead we thought we’d share a list of our seven big goals for the future. So here they are, in no particular order.
We always knew Carla was a talented designer, but her latest creation might just be the finest she’s ever made. Introducing Hendrix Parker Britt: design baby.
Every year at the Natural Product’s Expo West, a group of people review and evaluate all the new products at the show in order to curate a list of what they deem the most exciting innovations of the year. For the last three or four years we’ve had the privilege of working on projects that made this coveted Nexty finalist list, which is always an honor, but this year we’re super excited to announce that one of our projects won the Best New Packaging Award!