Perhaps you’ve heard this story before. In 1986, designer Paul Rand was paid $100,000 ($217,000 adjusted for 2014 inflation) by Steve Jobs to design the NeXT Computers logo. Jobs was given no concepts, no rounds of revision, no options. The deal was, Rand would design the logo, Jobs would pay, and if he didn’t like it, he didn’t have to use it.
To designers, this is a dream.
To business owners it seems like a bum deal.
What it was really, was just smart business from two men who knew exactly who they were and what they were doing.Read