
Using a third party to handle your social media posts for your company is dumb. There, I said it. And actually, I’m not the only person who is saying it. So why are companies still doing it? I’m guessing it’s due to many business owners’ mixture of fear and ignorance about how social media works for companies and how to handle it without compromising the company’s reputation. So rather than explain why you shouldn’t let another company post your social media messages, I’ll give you some tools for how to handle it yourself. Read