Modern Species

Evolve :: The latest from our studio blog

Oct 21, 2014 Posted by: Jen

Meet Kellie: The NKOTB

There's some new talent in the office these days and we thought you might like to meet her. World, this is Kellie Komorita. She's smart, quick to laugh, has amazing design taste, and dresses better than Gage. She also has a name that reminds us of that lyric in the song Harlem Shake, and thus we have deemed her Harlem. I sent Harlem a list of questions that I know you wanted to ask her and below are her insightful and deep answers. Enjoy! Read

Sep 16, 2014 Posted by: Jen

Understanding the $200k Logo

Perhaps you’ve heard this story before. In 1986, designer Paul Rand was paid $100,000 ($217,000 adjusted for 2014 inflation) by Steve Jobs to design the NeXT Computers logo. Jobs was given no concepts, no rounds of revision, no options. The deal was, Rand would design the logo, Jobs would pay, and if he didn’t like it, he didn’t have to use it.

To designers, this is a dream.

To business owners it seems like a bum deal.

What it was really, was just smart business from two men who knew exactly who they were and what they were doing.

 Read

Jul 16, 2014 Posted by: Jen

What I Wish Applicants Knew

The advantage studio owners have over potential employees is that we know what it’s like to be on the other side. I don’t think anyone could go through the job search process without having that painful time burned into their memory banks. It’s tough trying to look through job posts, reading through boring lists of requirements, getting excited about a particular company only to find that you don’t qualify, seeing a position you do qualify for but finding the company rather boring. It’s rough being the applicant, but it’s also pretty rough on the other side. Having been a studio owner for over five years now, I’ve been surprised to learn that this side of the equation is a bit of a hair-pulling experience as well, so I thought I’d share my insight for anyone who wants to know how the other side experiences job hunting. Read

Jun 29, 2014 Posted by: Jen

When to Use a QR Code

QR codes are not exactly new, however they are as annoying to me today as they were the day that I first came across one. Not that the QR code itself is a problem, it’s just that most people do not use these things logically and therefore usually waste ink and precious page space. This month, however, marks the first time that we have ever suggested to a client the use of a QR code and to celebrate this landmark I have compiled a list of when it is appropriate, inappropriate and stupid to these little pixel puzzles. Read

Jun 17, 2014 Posted by: Jen

Give Back to Gain Profits

This past weekend I had the pleasure of indulging in the dreams of a 20 year old fresh out of his first year of college. “I want to use my double major in marketing and finance to consult with companies who develop partnerships with non-profits to help them improve the world,” he explained to my sheer delight. “Because you can’t just make a ton of money and not give back. Companies can't do that anymore.” This, ladies and gentleman, is the voice of your new generation. Read

RSS

Change :: Email Newsletter Sign Up

Rest assured friend, your email will not be shared and we will only send you awesome stuff. Required fields are marked *.