Modern Species

Evolve :: The latest from our studio blog

Jan 28, 2015 Posted by: Gage

Don’t Get Distracted By Beauty — Think Brand

The tricky thing about the design process is that there are so many different forms beauty can take. For example, one hundred different designers could come up with one hundred equally beautiful, but quite different solutions to a brief. Some of them might achieve the business goals. Some of them might be on brand. Some of them might even save you money. So how do you avoid getting caught in the tractor beams of all this beauty in order to find the solution that really works? You put on your branding cap, that’s how. Read

Dec 24, 2014 Posted by: Jen

Holiday Break Time

We here at Modern Species are entering into hibernation mode and shutting down the office until January 2nd of 2015. We thank all of clients, colleagues, and friends for a truly inspiring 2014 and are eagerly anticipating all of the fun projects lined up for 2015. From all of us here at Modern Species, we wish you a very happy holiday season. – Jen, Gage, and Kellie Read

Dec 09, 2014 Posted by: Gage

Happy Terra Madre Day!

In case it’s hard to tell, we at Modern Species love good food. Especially when it celebrates unique cultures, food diversity, sustainable farming, and slowing a down a bit to enjoy a meal with family and friends. So when we found out about Slow Food’s Terra Madre Day, we couldn’t help but get a little giddy. Here’s what you need to know. Read

Oct 21, 2014 Posted by: Jen

Meet Kellie: The NKOTB

There's some new talent in the office these days and we thought you might like to meet her. World, this is Kellie Komorita. She's smart, quick to laugh, has amazing design taste, and dresses better than Gage. She also has a name that reminds us of that lyric in the song Harlem Shake, and thus we have deemed her Harlem. I sent Harlem a list of questions that I know you wanted to ask her and below are her insightful and deep answers. Enjoy! Read

Sep 16, 2014 Posted by: Jen

Understanding the $200k Logo

Perhaps you’ve heard this story before. In 1986, designer Paul Rand was paid $100,000 ($217,000 adjusted for 2014 inflation) by Steve Jobs to design the NeXT Computers logo. Jobs was given no concepts, no rounds of revision, no options. The deal was, Rand would design the logo, Jobs would pay, and if he didn’t like it, he didn’t have to use it.

To designers, this is a dream.

To business owners it seems like a bum deal.

What it was really, was just smart business from two men who knew exactly who they were and what they were doing.

 Read

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