Eat Your Nutrients with Sara Cullen of GEM
Are you worried about the nutritional benefits of the food you eat? Do you lack the energy you need to get through the day, despite healthy eating habits? In this episode, we sit down with Sara Cullen, Founder and CEO of GEM, to discuss why so many people suffer from nutrient deficiencies and how her company delivers delicious, effective, and holistic solutions. GEM is a nutrition company dedicated to transforming human and planetary health through the power of food. It is on a mission to deliver delicious nutrition to everyone while building a healthier food system. In our conversation, we discuss how she developed the first-ever real food multivitamin, the origins of her scientific advisement board, the transformative health benefits experienced by GEM’s customers, why food is medicine, and much more. Tune in to uncover the secrets of nutrition rooted in real food and how GEM is improving diets and revolutionizing the food system with Sara Cullen!
Key Points From This Episode:
• Problems and gaps in the food system and how GEM is providing solutions.
• How Sara’s health issues led her to GEM and fixing the current food system.
• The product development process and why she chose bit-sized food as the form factor.
• Learn about the importance of product innovation in achieving GEM’s mission.
• GEM’s multifaceted approach to improving human and planetary health.
• Challenges and hurdles of creating the first-ever real food multivitamin.
• Unique packaging problems of storing and transporting a food multivitamin.
• Why evidence-based approaches to product development are vital to GEM.
• How Sara created a scientific advisor panel for GEM and why.
• The exciting results of GEM’s consumer perception study.
• Sara’s entrepreneurial roots and hard lessons from her career journey.
• What GEM is currently focusing on and its plans for the future.
• Final takeaways for listeners and our round of rapid-fire questions with Sara!
“Our food system is so broken [and] our soils are depleted of its vitamins and minerals. An apple today just doesn’t have the same nutrient content as an apple 50 years ago.” — Sara Cullen [0:03:30]
“[GEM’s] products are supposed to speak all of you, not just parts of you. So it really is holistic and helps with all kinds of things in your body.” — Sara Cullen [0:19:38]
“There is a level of [delusion and optimism] that you have to possess as an entrepreneur to be successful.” — Sara Cullen [0:32:23]
“It is all about prioritization. That is the hardest thing about being an entrepreneur. How do you prioritize the best and most important things that will move the business forward in the long-term?” — Sara Cullen [0:44:30]
