Frozen for a Reason with Rachel Drori of Daily Harvest
What if frozen food could revolutionize the way we eat, nourish our bodies, and save the planet? In this episode, we sit down with Rachel Drori, the visionary founder of Daily Harvest, to delve into the benefits of sustainably sourced frozen food. Daily Harvest is a plant-based meal delivery service that offers a variety of chef-crafted, pre-portioned, and frozen meals made from organic fruits and vegetables. Join us as Rachel delves into the mission and values driving her company, how frozen food helped her start eating healthier, why direct-to-consumer was the best approach for the brand, and its entry into the retail market. We discuss her recent decision to step back from her role as CEO, the steep learning curve of the food space, how the company navigated a product recall, and how Daily Harvest’s overall mission keeps her motivated. Join us to unlock the secrets of frozen food's potential to transform your diet, health, and the world with Rachel Drori of Daily Harvest!
Key Points From This Episode:
Rachel’s passion for sustainability and Daily Harvest’s mission.
The light bulb moment behind launching her first line of frozen food.
Her reasons for pursuing the direct-to-consumer model.
Building brand awareness as a way to enter the retail market.
Transitioning Daily Harvest’s product lines and business model.
Daily Harvest’s efforts to help farmers shift to sustainable farming.
Unpack why regenerative and organic farming is essential.
The sustainability, nutritional, and quality benefits of frozen food.
Learn about the opportunities the retail market offers.
Why educating the consumer is a core value of the company.
Discover how she got celebrity investors interested in the company.
Explore how the pandemic positively impacted the company.
She shares valuable lessons from her entrepreneurial journey.
Her new role in the company and why she stepped down as CEO.
Find out what she has planned next for Daily Harvest.
“By going [direct-to-consumer], not only could I target a customer that I know would be interested in hearing about [Daily Harvest] but I could also educate the customer.” — Rachel Drori [0:06:12]
“It was really easy to find the right customer using all of the media options out there.” — Rachel Drori [0:07:33]
“I really wanted to do things differently with Daily Harvest. Frozen is a huge benefit for sustainability.” — Rachel Drori [0:14:27]
“The planet will be just fine. The issue is humanity’s ability to live on the planet.” — Rachel Drori [26:19] “I feel really grateful to have incredible celebrity advocates for all the important issues that [Daily Harvest] is addressing.” — Rachel Drori [0:43:20]
“Business is all about the people you surround yourself with.” — Rachel Drori [0:47:31]
