Legacy & Innovation with Rona Willaims of Bragg
In this conversation, Rona Williams, Senior Director of Strategic Innovation at Bragg Live Foods, shares insights into the company's rich legacy, innovative product development, and commitment to wellness. She discusses the importance of maintaining brand integrity while navigating market trends, the role of B Corp certification, and lessons learned from her previous experience in the toy industry. Rona emphasizes the significance of efficacious ingredients in their products and offers advice for aspiring marketers. The conversation also touches on creative uses for apple cider vinegar and the vision for a better world where everyone has access to healthy food.
Takeaways:
Bragg Live Foods is a legacy brand with a focus on innovation.
The company supports plant-based diets and wellness.
Maintaining brand integrity is crucial for legacy brands.
Efficacious ingredients are essential for consumer trust.
B Corp certification aligns with Bragg's values of wellness and community.
Lessons from the toy industry can apply to food marketing.
Storytelling is key in marketing and brand positioning.
Creative uses for apple cider vinegar extend beyond consumption.
Access to healthy food is a fundamental right.
Younger generations are more open to exploring diverse career paths.
Chapters
03:00 - Introduction to Bragg Live Foods and Rona Williams
06:04 - Exploring Bragg's Product Range and Legacy
08:45 - Innovation and Product Development at Bragg
11:47 - Consumer Insights and Market Research
15:01 - The Role of B Corp Certification
18:02 - Sustainability and Packaging Innovations
20:50 - Maintaining Brand Integrity and Focus
26:12 - Health Benefits of Apple Cider Vinegar
34:21 - The B Corp Movement and Community Engagement
37:24 - Transitioning from Toys to Food Marketing
40:38 - Finding Your Niche in the Food Industry
45:36 - Advice for Aspiring Marketers
53:18 - Personal Insights and Career Advice
57:36 - Creative Uses for Apple Cider Vinegar
60:07 - Building a Better World Through Access to Food
Sound Bites
"We're a hundred plus year old startup."
“Becoming a B Corp was a natural extension of who we've always been.”
“60 % of our management team is women.”
“Acetic acid is the compound within apple cider vinegar that brings forth the efficaciousness, if you will, or the benefits.”
“With 750 milligrams of acetic acid, it's been shown to support healthy weight levels, blood glucose levels, cholesterol levels.“
“We ensure that every serving has that 750 milligrams of acetic acid in it so that when you're consuming you have those benefits as well.”
“People are using our pineapple turmeric ACV, which is absolutely delicious and perfect for summer, in all things, including salad dressings and mocktails.”
"Apple cider vinegar (ACV) is an amazing for hair."
“If you're in marketing, being a good storyteller is super critical because if your message doesn't ever come across, then you're not being effective as a marketer.”
“Everyone deserves to have access to good food, housing, and education”
