Making Supplements Fun with Jade Diep of DrGlitter
Jade, the co-founder and CEO of Dr. Glitter, tell us about her innovative nutrient crystals, a unique product format that combines the fun of edible glitter with iron and gut health supplements. The discussion covers the challenges of modern diets, the importance of iron, fiber, and probiotics, and the need for educating consumers about nutrition. Jade shares insights on the patenting process, the strategic move into the US market, and their retail collaboration with Urban Outfitters which is helping them get in front of Gen Z consumers. The conversation concludes with Jade's vision for a better world through empowering healthy living and the importance of thinking bigger as an entrepreneur.
Takeaways:
Dr. Glitter's Nutrient Crystals are a novel supplement format.
The idea originated from a desire to make nutrition fun and appealing.
Modern diets often lack essential nutrients, making supplements necessary.
Iron is the #1 deficiency in the world, and is a significant global issue, especially among women.
1 stick of Dr. Glitter is equivalent to the iron in 4 ounces of beef.
Probiotics are crucial for gut health, but many struggle to consume them regularly.
Consumer education takes time but is vital for driving consumer trial and retention.
The patenting process is complex but essential for protecting innovations.
Urban Outfitters provides a unique retail opportunity for Dr. Glitter.
A better world means empowering people to live healthier and happier lives.
Chapters
03:00 - Introduction to Dr. Glitter and Nutrient Crystals
06:02 - The Inspiration Behind Nutrient Crystals
08:53 - The Importance of Whole Foods and Nutrition
11:44 - Targeting Nutritional Deficiencies: Iron and Probiotics
14:53 - The Unique Manufacturing Process and Patent
17:48 - Education on Nutrient Absorption and Probiotic Effectiveness
20:55 - Addressing Sugar and Sweetener Concerns
23:34 - Market Trends and the Role of GLP-1 in Nutrition
27:34 - The Importance of Unflavored Supplements
28:44 - Patenting and Intellectual Property Strategy
34:28 - Navigating the Challenges of Patenting
37:59 - Expanding into the US Market
42:55 - Strategic Partnerships with Urban Outfitters
47:18 - Retail vs. Online Adoption
50:46 - Consumer Education and Retention Strategies
54:40 - Advice for Entrepreneurs
56:59 - Personal Touch: Favorite Ways to Use the Product
60:07 - Vision for a Better World
Sound Bites
“We are definitely the world's first. Patent Office has confirmed that.”
"Whole foods are not enough [referring to declining nutrition content].”
“We like to celebrate whole foods and make nutrition fun.”
“The best advice I've been given is to not rush into retail.”
“It's important to scale things that work and not scale any things that are not quite right yet.”
“I think people should just think bigger, think longer term, be more patient, and the world would be a better place.”
“We finally launched and then to our surprise, we went viral in the US. SnackShot picked us up and then three retailers reached out.”
