People, Planet, Balance, and Growth with Michelle Miller of The Green Marketing Academy
The green marketing space is one that is in constant flux and to be a part of it requires a steady commitment to learning and adjusting.
Michelle Miller has dedicated herself to aiding brands and organizations that wish to stay abreast of the latest learnings and contribute to a better culture of sustainability wherever possible. She is the Founder and CEO of The Green Marketing Academy, as well as the owner and Creative Director of Minty Made, and on today's show, we get to hear from our guest about how she uses these vehicles to make a difference through branding, marketing, education, and the sharing of knowledge and resources.
Listeners can expect some great insight into the contemporary landscape of green marketing, as well as some personal reflections on the best practices for tangible progress in the world of business. Join us to hear it all!
Key Points From This Episode:
Michelle comments on the common points at which brands approach her for rebranding and a fresh identity.
Why staying realistic is so important to Michelle and the general project of increased sustainability.
A look at Michelle's journey and some pivotal points on her path to her current work.
The beginnings of Minty Made; how Michelle has grown her side-hustle into something much bigger!
Some of the biggest challenges that Michelle has faced; time-management and dealing with the unknown.
The launch of the Green Marketing Academy, the ethos behind it, and what Michelle currently offers.
The focus on action that Michelle has baked into her academy course.
Advice from Michelle for marketers around education, change, data, and more.
Pivots and shifts that Michelle has made since launching her business; a look at the evolution of her client base.
Michelle's connection to Patagonia's brand and mission, and some reflections on the experience of the 1% for the Planet summit.
Tweetables:
“It's hard to know what your potential growth is when you are just starting out.” — Michelle Miller [0:12:18]
“There is a lot more to green marketing than printing less, or printing on seed paper, or compostable materials for packaging. There is a lot more behind the scenes.” — Michelle Miller [0:25:35]
“Sustainability truly starts with our own energy.” — Michelle Miller [0:25:58]
