The Problem with Motivation with Gage Mitchell of Modern Species
While motivation and education can be effective in the right circumstances and the correct order, the bottom line is: if you're dumping your marketing dollars into motivation and education only, you're draining your brand of valuable time and money!
In this mini-episode, your host Gage Mitchell goes solo to dive into the reasons why you shouldn't rely purely on education or motivation tactics in your marketing, with numerous recognizable scenarios that show why motivation can be unpredictable and inconsistent. We also look at why education only works with specific types of products and doesn't really serve you in the long term, before briefly touching on the psychology principles of using lots of information to sell. Tune in now to chew on this bite-sized and informative installment on why you might need to seriously rethink your marketing strategy!
Key Points From This Episode:
Two reasons why education and motivation often fall apart when it comes to marketing!
Gage walks us through 'motivation juice' and outlines why it's a difficult thing to deal with.
Talking about the unpredictable nature of motivation.
Some examples of products that use psychology principles and why that isn't sustainable.
A reminder to check out episode 32 on Persuasive Branding!
Diving into an example that illustrates why self-control isn't consistent.
How motivation and education can be useful in the right order and circumstances.
A sneak-peek into next week's topic: hot tips on what to do with motivation and your brand!
Tweetables:
“Motivation just ebbs and flows, but [marketing] is also about timing.” — @GageMitchell [0:04:48]
“If you're trying to get your consumer to do something, and all you're focusing on is motivation, there's going to be unpredictability.” — @GageMitchell [0:07:11]
“We can't start with education because it takes motivation, and you can't rely on motivation long-term, because it comes and goes. It's unpredictable.” — @GageMitchell [0:12:43]
