Make it Easy with Gage Mitchell of Modern Species
Continuing last week's episode about the problem with using motivation as a marketing tool, our host, Gage Mitchell, joins us to dive into the things a brand should focus on if they want to build a new behavior on consumers.
Key Points of the Episode:
A recap on last week’s episode: The Problem with Motivation.
The things you should focus on to build a new behavior: existing motivation and making it easy.
Why existing motivations are easy to work with but they aren’t reliable long-term.
The importance of making it easy for the consumer.
Why a lot of direct-to-consumer brands use a subscription model.
A book recommendation for those into behavioral psychology.
Tweetables:
“Easier behaviors take little to no motivation” - Gage Mitchell [0:06:50]
“Don’t make it difficult to buy or use your product unless you know that customer's motivation is high.” - Gage Mitchell [0:09:32]
Links Mentioned in Today’s Episode:
