Make People Feel Something with Jake Karls of Mid-Day Squares
This time, we’re speaking with Jake Karls, cofounder and rainmaker at Mid-Day Squares, about their game-changing, show-everything style brand marketing and how he and his co-founders (his sister, Leslie, and brother-in-law, Nick) are committed to staying independent and true to themselves for the long haul.
Key Points of the Episode:
An introduction to Mid Day Squares and why they call themselves the first functional chocolate bar.
The reason why Mid-Day Squares wanted to build a modern-day Hershey.
The philosophy behind being a chocolate company that's unapologetically themselves.
Why the lack of creativity limits innovation.
Jake's thoughts on how brands can stand out by being themselves.
The beginnings of Mid-Day Squares.
The unique way Mid-Day Squares creates content about its journey and products.
Jake's thoughts on why every individual needs to know their strengths.
Why partnerships need therapy.
How Mid-Day Squares chose its social media platforms.
The different kinds of content they make for each social media platform.
The power behind 'controlling the microphone’.
The key to the authenticity factor.
Jake expands on the idea of not taking investors.
The lessons Jake has learned from his journey.
Tweetables:
“If you find your purpose, you'll likely be happier just because you'll be doing what you love every single day.” - Jake Karls [00:19:27]
“Do not yardstick. It's so dangerous. And when you stop doing that, you start to feel free.” - Jake Karls [00:41:30]
Links Mentioned in Today’s Episode:
