Not Potato Chips with Betty Lu of Confetti Fine Foods
Do you find yourself craving the crunch of potato chips but worry about their health and environmental implications? In this episode, we are joined by Betty Lu, Founder and CEO of Confetti Snacks, to delve into the world of sustainable snacking. Confetti Snacks specializes in creating delicious gourmet snacks using nutrient-rich vegetables infused with unique flavors from around the world. In our conversation, we discuss her experience traveling the world looking for unique flavors, her creative process behind the idea for a colorful veggie chip, how she acquired funding to test the concept, and how Confetti Snacks is making a positive impact on people and the planet. She also shares why authentic, genuine connections with end consumers are essential for success and answers our round of rapid-fire questions. Join us as we unwrap the story behind Confetti Snacks and explore the delicious possibilities of mission-driven snacking for a healthier, happier world. Tune in now!
Key Points From This Episode:
Her motivation for traveling the world and what she learned from the experience.
Betty’s idea of “travelpreneurship” and the value of traveling for entrepreneurs.
Why she founded Confetti Snacks and what she hopes to achieve with the company.
How she was able to acquire her initial investment from the Singapore Government.
Learn about how she was able to enter the US market and her plans to scale.
The company’s product range and why they are better for people and the planet.
Ways her products stay true to its cultural inspirations while communicating its mission.
Upcycling and how Confetti Snacks is helping the fight against food waste.
Opportunities sustainability offers and reasons why companies should embrace it.
Confetti Snacks’ ColorForHunger program and the impact it is making.
She shares lessons from her career and valuable advice for budding entrepreneurs.
Explore the real value of a brand and how to build a loyal customer base.
Hear how listeners can support Confetti Snacks in achieving its mission.
Rapid-fire questions: her favorite vegetable, country, impact-driven leader, and more!
“I find that travel is really inspiring. I think a lot of ideas will materialize from the things you see and experience.” — Betty Lu [0:03:05]
“Food is a medium to reach people, to touch people, and it creates a lot of joy.” — Betty Lu [0:10:04]
“I think [the problem of] food waste can be solved, as long as we have enough innovative companies thinking about it.” — Betty Lu [0:28:07]
“Creating that genuine, authentic, emotional connection [with the] end consumer is the biggest lesson I have learned.” — Betty Lu [0:45:26]
“Having a strong brand allows you to charge a premium and market it as a premium brand. – Consumers do not mind paying a few dollars more for something they love.” — Betty Lu [0:47:42]
“It is not the strongest and the most intelligent that survive, in terms of species, but the ones that are most adaptable. I think it is very similar in business as well.” — Betty Lu [0:56:40]
